History of Selling - Richard Mulvey

1. Creating Raving Fans

1.1. Join the Sales Meeting

2. Sales Meeting 10.09

2.1. Going to Bali

3. Bob Dylan

4. 1863

4.1. Snake Oil

4.1.1. Rattlesnakes

5. 1964

6. 2019

6.1. Alex Osterwalder

6.1.1. Business Model Canvas

6.1.1.1. fgfmb

6.2. Building relationships

6.3. The Value Proposition

7. !998

7.1. Google

7.1.1. 4 September 1998

7.1.2. Bob Dylan

8. 1983

8.1. Mike Bosworth

8.1.1. Solution Selling: Creating Buyers in Difficult Selling Markets

9. Chinese Labourers - Transcontinental Railway

9.1. Cuts and bruises

10. 1878

10.1. John Harvey Kellogg

10.1.1. Corn Flakes

11. 1975

11.1. Frank Watts +Solution Selling

11.2. Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's problems and addresses the issue with appropriate offerings (product and services)

12. John Henry Patterson

12.1. "We Cannot Afford To Have A Single Dissatisfied Customer"

12.2. National Cash Register

13. 1893