History of Selling - Richard Mulvey
The History of Selling @Richard Mulvey - A Work in Progress Map
History of Selling - Richard Mulvey
by Colin Horner
1. 1964
2. Bob Dylan
3. 1863
3.1. Snake Oil
3.1.1. Rattlesnakes
4. Chinese Labourers - Transcontinental Railway
4.1. Cuts and bruises
5. 1893
6. 1878
6.1. John Harvey Kellogg
6.1.1. Corn Flakes
7. John Henry Patterson
7.1. "We Cannot Afford To Have A Single Dissatisfied Customer"
7.2. National Cash Register
8. 1975
8.1. Frank Watts +Solution Selling
8.2. Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's problems and addresses the issue with appropriate offerings (product and services)
9. 1983
9.1. Mike Bosworth
9.1.1. Solution Selling: Creating Buyers in Difficult Selling Markets
10. !998
10.1. Google
10.1.1. 4 September 1998
10.1.2. Bob Dylan
11. 2019
11.1. Alex Osterwalder
11.1.1. Business Model Canvas
11.1.1.1. fgfmb