COMM 391 Section 203 Intro

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COMM 391 Section 203 Intro by Mind Map: COMM 391 Section 203 Intro

1. Group 320

1.1. FourSquare provides incentives to continue use such as "Badges" and deals based on the amount that they "Check In"

1.2. Facebook Places was a reactionary program in its infancy; not as sophisticated as Foursquare in terms of metrics provided and deals allowed.

1.3. New node

2. Foursquare did well but Places check-in is not as popular, why?

3. Group 311

3.1. special achievements/rewards on foursquare keeps people coming back. identity issue for places on facebook,

3.2. Foursquare offers more in terms of deals, discounts, opportunities based on the place where you check in

4. Group 312

4.1. because foursquare is specifically designed for checking into places.

4.1.1. Foursquare offers incentives for checking in frequently--with the badges and level advancements

4.1.2. foursquare has perfected the craft of checking-in where as this technology is relatively new and less developed for facebook at this point in time.

5. Group 313

5.1. We found that Foursquare has value-added information by providing their users with knowledge regarding their surroundings and also coupons to stores or services around them, whereas Facebook is just telling friends where you are and we thought that it is pretty pointless as well as creepy since Facebook is so tide up to personal information.

6. Group 314

6.1. Foursquare is focused on the specific purpose of user location whereas Facebook offers a multitude of services

6.1.1. Fours

7. Group 315

7.1. The purpose of foursquare is specifically for checking into locations. While checking in isnt the main reason for facebook.

7.2. Foursquare offers special benefits for checking while facebook doesnt

7.3. Foursquare has integrated game mechanics which allows users to claim achievements; for example, checking in to Starbucks every day for a month will entitle the user as "Starbucks guru" (made up, but same idea).

7.3.1. Compete with friends, be a show off just for fun?

7.3.2. Foursquare then gives special offers to those with achievements, whereas Facebook places doesn't have any features that actually pay off for taking the effort to check-in

7.4. Hootsuite users can separate the location service from other facebook news feed by giving it its own section on the platform.

7.5. Foursquare suggests places

8. Group 316

8.1. Foresquare came first - has foot in the door

8.2. Facebook: social communtiy vs. Foresquare: consumer driven community

8.3. It is possible to use Foresquare within Facebook. Foresquare is more advanced.

8.4. Foresquare deliveres reliable community driven reviews. There is no sophisticated competition (Yelp)

9. Group 318

9.1. Foursquare is very specifically geared to you don't want everyone on facebook knowing where you are, people may stalk you.

10. Group 317

10.1. New node

10.2. Foursquare had first mover advantage

10.3. don't use FB, because all "friends" (who aren't close friends, acquaintances, people you might not even know) can see location. Don't want everyone to know where you are. Privacy issue. Would only add close friends on foresquare.

10.4. foresquare has specific purpose of marking location. FB is used for other purposes.

11. New node

12. New node

13. Foursquare specializes in check-ins, therefore all the users are participating in "checking-in", however not everyone acknowledges or uses "places" on Facebook.

14. common place for check-ins, where facebook is not meant to be for check-ins - more famous for things such as status updates and picture sharing!

15. Group 301

15.1. We have no idea about what foursquare is and we think facebook check-in is more popular.

16. Group 302

17. Group 303

17.1. Foursquare allows for reviews which can be used to check what others are saying about a specific restaurant or place.

17.2. Foursquare SEEMS to have more practical information than facebook, but I've never had heard about foursquare.

18. Group 304

18.1. Turning your daily routines into a game and allowing you to brag about it on a variety of social networking sites has proved to be quite fun.

19. Group 305

19.1. people who joined facebook originally were not looking for the 'places' check in option

19.2. people don't know how the ownership of the information from places works because it is an application, potentially owned by a third party

20. Group 306

20.1. Prizes or incentives are offered to the top users who check in at certain places on a frequent basis (ie. Mayorship)

20.2. foursquare: checkins give you rewards and deals, so people check in in places that they want a discount (For example: restaurants, grocery store, etc...)

20.3. facebook: People only check in to show off where they are if it's exciting- going on a trip and being in an airport is likely something people would like to show off. Also, airports are a place where people have free wi-fi and idle time to kill.

21. Group 307

21.1. Facebook's not as popular with check ins because not everyone completely know how to use their FB mobile apps. However, Facebooks potential is far greater than foursquare's. Facebooks 800 million active users compared to foursquare's 15,000,000 represents a great opportunity for the expansion of checking in as a part of everyday life.

21.2. New node

22. Group 308

22.1. Foursquare gives you rewards for checking in.

22.1.1. Facebookis less private because it's a larger network and has been around longer; whereas Foursquare lets you be more selective of who sees your location.

22.2. New node

23. Group 309

23.1. foursquare point system is an incentive to check-in to more places.

23.1.1. people usually check their social networks before entering into planes as they might not have phone network there.more checkins therefore end up being at airports

24. Group 310

24.1. New node

24.2. New node

24.3. New node

24.4. Foursquare is has many more features

25. New node

26. New node

27. New node