COMM391 Section 201 Phase 3

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COMM391 Section 201 Phase 3 by Mind Map: COMM391 Section 201 Phase 3

1. Good Foods Canada

1.1. Supplier Information-Need to track where goods are due to expiry status of products

1.1.1. Also program allowing supplier to see where our sales are to trigger the replacement of the goods on the shelves

1.2. Customer Profiles-Assure that customers get what they ordered to the right place and for the right time

1.2.1. Frequent Customers Rewards-offer special deals to reoccurring customers to keep them coming back Helps us see what is popular and what individual customers prefer Helps us to steer to affiliates to support revenue model

1.3. Smart Shelves-Inventory management to assure we are selling successful and desired product

1.3.1. Make sure we sell things in time, why people aren't purchasing certain products, and which products we need more or less of

1.3.2. Link with a simple POS system to see what products are popular

1.4. Camera Tracking-Allows us to see where customers moving patterns are through the store

1.4.1. Helps us create a path for customers to see other products they may want Provide suppliers with information about how their product is testing with consumers

1.5. Online Sale Abilities-Make easy interactions and sales with customers

1.5.1. Will also allow us to figure out simply who likes what and what keeps people purchasing

1.5.2. Allows us to generate revenue from fee charged for delivery and purchasing

2. Revenue Model: - Based on high cost product and service differentiation. - Will allow us to charge a price premium for better services Value Proposition - "Deliver efficient and effective healthcare services while informing customers about health issues." Information Needed: - Knowing about patients personal life - will help with customization (i.e. jobs, habits, income, hobbies, family etc, past medical history, why are they using private health care?) - Knowing background of customer will allow us to educate them about relevant health issues. - Understanding customer preferences; collect data on scheduling, treatment, and staff preferences. - Info on other companies in the industry, will help us understand how to differentiate ourselves. How to Create this: - Survey or questionnaire when they sign up. - Create friendly environment which allows to have a deeper understanding of our customers, this ties in to our value proposition of " informing customers about health issues.". - Host customer oriented events (i.e. golf, spa, tennis etc.) ; will educate customers how to pursue a healthy lifestyle - online database that will allow customers to make changes to personal habits/activities - Provide an online news later which will inform them of our new services, events, staff changes etc. - allows customers to feel that we're involved in their lives, and lets maintain connected with customers; integrates our services into their lifestyles.

3. VanRealty. Value proposition: Providing our customers with the best local expertise and knowledge to facilitate an efficient value maximizing home buying experience that the customer will be happy with years down the road.

3.1. Information on price trends in each area

3.2. Information on local communities and future developments of these communities

3.2.1. Keep track of actions in City Hall regarding new developments, city planning, and parks development. All this information should be public.

3.3. Information on the clients' demographics, needs and realistic desires

3.4. Information on mortgages and information on helping buyers find the right mortgage

3.4.1. Stay in touch with previous home buyers on their satisfaction with their mortgage

3.5. Information on the current housing market such as number of houses on the market, who holds the listings, how quickly houses are selling

3.6. Information on any c

4. Also, it is imperative to be cognizant of our competitor's pricing. This will allow us to price competitively. We have a sales revenue model, and therefore it's important to obtain a competitive advantage if at all possible through our pricing. Additional information: Data - Customer ID, fleet ID, Region ID, moving times and dates, service free, gas prices

5. Who are competitors are and how much they charge, what extra services they offer in addition to help clients move.

6. Group 113

6.1. Revenue Model

6.1.1. Commission based revenue model geared towards buyers who are looking for the homes that realtors post for the sellers

7. Group 101

7.1. VanRealty

7.1.1. By knowing state of market --> cater to certain type of customer to personalize customer experience, know background information of customer to be able to provide complementary services to experience of buying home. Having informatino about the supply chain to know what suppliers are looking for in the selling of their home. New node

7.1.2. Information needed: state of real estate market, customer needs, PR techniques, supplier needs,better management techniques and identify what's lacking in the market. Also research about successful local real estate agencies and identify their strategies that made them successful and learn from it.

7.1.3. Revenue Models Transactions & advertising models Need to know about financial institutions like banks to be able to handle transactions. Need to have consumer profiles and background information to utilize advertising models to know which areas and people to market for. Ways to do this: background profiles of each customer, website logins, consistent email contact,

7.1.4. Information about supply chain management Inventory, inbound/outbound logistics, information on demand to prepare for supply and a plan for a certain level of services, capacity, labour, etc... to be able to cater to the needs of our suppliers because they also make up a part of our revenue and customer base in a sense

7.1.5. Improving Operations for a Competitive Advantage: We want to look at streamlining our operations so that we can automate and improve our internal processes. We want flexible, real time information so that we can constantly be up to date and and be a step ahead of competition, meeting our customers needs.

7.1.6. Operational CRM: To get leads for home suppliers as well as buyers we will use operational CRM. At VanRealty we are focused on building strong relationships with our clients. We want to enhance the customer experience. What is unique to real estate industry? Selling and buying houses is often an infrequent even for individuals, so we are constantly looking for leads on for new clients. → Sales and Operational CRM monitor results of marketing plans, track prospects, evaluate potential leads, complete sales, etc. - opportunity management CRM systems target sales opportunities by finding new customers or companies for future sales We also want to serve existing customers with excellence we are also relying on word of mouth, a good reputation for efficiency and being very in tune with the customers needs → Marketing and Operational CRM: Gather and analyze the right data and increase customer satisfaction: -List generator: segment data for marketing campaigns -Campaign management (marketing and advertising): planning, scheduling, segmentation and success analysis -Cross-selling and upselling houses: CRM systems identify opportunities for cross selling and upselling marketing campaigns

7.1.7. Customer needs: Create a customer profile in our website (customers would be recommended to make an account when viewing our listings and put in their preferences on what kind of house they are looking for). Not likely, but possible, that there would be frequent customers (like customers who at first bought just an apartment would now want a townhouse due to an increase in wage). The company can then check buyer tendencies from their profiles. Ie. For buyers, Include data like household income.

7.1.8. Value proposition: Use Information technology to maximize the efficiency of VanRealty’s internal operations that will assist clients in decision making while providing the ideal and optimal customer service experience.

7.1.9. Information to train our employees: intensive training programs to train employees in topics of negotiation power, customer service & value, knowing background information, complementary services to property (furniture, maintenance, etc..)

8. What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?

9. Group 105

9.1. Information we need

9.1.1. Product's in inventory. When we run out and when products are about to expire.

9.1.2. What needs to be restocked and how often (what's popular).

9.1.3. Payment preference.

9.1.4. How frequent people come to shop.

9.1.5. tracking supplies/inventory and whether or not suppliers can meet demands. information of suppliers to figure out how they supply. (understanding their system of supply.)

9.2. We need this information to ensure our inventory needs match or customer needs b/c this allows us to provide the highest quality products at a competitive price. The right product at the right time at the right price.

9.2.1. As a result, our overall product waste is lower.

9.3. How we get this information.

9.3.1. POS moniters/system

9.3.2. Internal database. (e.g. find out what we are selling the most of and when.) queries relating to what products are being sold at what time. e.g. someone buys more tomatoes on sunday afternoon b/c of big italian dinners.)

9.3.3. setting up loyalty cards to track customer purchases.

9.4. Good Foods Canada

10. Group 106 - DataMed Clinic

10.1. Value Proposition: To provide quality customer service and educated patients with health issues.

10.1.1. Develop system to predict the amount of patient visits for a certain period of time e.g. seasonal staffing This will reduce operational costs so that the clinic will be more efficient

10.1.2. Increase knowledge of potential suppliers to decrease costs while ensuring high quality

10.1.3. Analyze the demographics (age, family heritable medical problems, exercise, food choices..etc) of patients When we understand the primary needs of our customers we can cater to their needs by hiring specialists on common medical issues By understanding more about a patient and his/her health, prevention of potential diseases in the future could be prevented as well e.g. cultural differences and age differences This will also help with educating patients of different demographics with their health issues and what measures they can take to ensure good health This can be done by a survey to be completed by the patient before a more thorough body checkup by hospital staff

10.1.4. Create database of patients: find past information of customers (visit date, diagnosed medical problems, total visits, heritability of diseases in family gene...etc) Appointments for annual/bi-annual body checkups could be initiated from collected data by clinic staff instead of the patients coming in only when they have a problem. Increase customer satisfaction (feel like someone is looking out for them) and patients live longer and would increase revenue in the long run.

10.1.5. Partner up with pharmacies to eliminate inconveniences for the patients Patients no longer have to take their prescription to other drug stores Facilitate communication with the partnered pharmacies so DataMed can track all the patients who buy from the pharmacies, what they buy and when they buy.

11. Group 107

11.1. Value Proposition: To satisfy company needs by effectively matching skilled temporary employees with company clients. Information needed: 1) Employees looking for temporary jobs 2) Specific information from the companies on what they need in an employee 3) Personal and professional information of employees. We can get this information through surveying the businesses and employees. We can also retrieve this information by promising privacy standards and having an agreement on contract rules for violation of the privacy standards.

12. Group 116

13. Group 117

13.1. City Workforce

13.1.1. Revenue Model Know how to effectively match employees with the exact needs of employers. We would find this information through having a comprehensive database. This way we always know what hard and soft skills employees have to better match them with companies who need support. Collaborate with companies who possess a workflow management system, so that with their ability to predict the future hiring needs of companies, we can better preempt and prepare to hire the best employees for the company. This information will help because it allows employees more time to find suitable candidates, and make sure the current staff that they have are not overworked if there are big projects / deadlines to meet. Our company generates revenue through companies who hire our employees. A large part of our customer satisfaction then is to provide workers that (1) match the exact needs of employers and (2) are quality workers who can easily blend into corporate settings.

13.1.2. Value Proposition Understanding the skills of the employees and the needs of the company. A comprehensive awareness of the competitive landscape. This information will help to refine the value proposition and position City Workforce above its competitiors, thereby providing a more relevant offer to companies. Need information from employee skills which we can collect from profiling forms, and also the needs of employers, based on industry reports on the shifting HR needs of companies and also first hand discussion with the type of companies we supply workers to. City Workforce aims to be the purveyor of quality employees to companies in a timely and efficient manner.

14. Group 118

14.1. Revenue Model

14.1.1. 1. Put down deposit before service, pay in full after customers are satisfied with the service. 2. Incentive to pay within 30 days (eg 2% discount)

14.1.2. Create a membership service where members get a discount/priority servicing - this creates customer loyalty and a steady revenue stream

14.1.3. Pricing scheme: Flat rate (ex: of $90) and a variable portion based on time/distance/quantity/values of items moved

14.2. Value Proposition

14.2.1. Find the fastest way/route to deliver orders at a cost efficient way

14.2.2. Provide customers with precise GPS tracking

14.2.3. Provide the customer an option to choose a more specific ETA than somewhere in between 9-5.

14.2.4. Customizing our service to our customers while providing them with competitive pricing

14.2.5. Data/Tech needed: 1. GPS location of orders - real time updates 2. Requested time of deliveries 3. Where customers want their goods delivered 4. What type of goods customers want delivered 5. keeping track of previous information of how we dealt with previous deliveries 6. Mix of items moved by commercial/residential customers

15. Group 119

16. Group 120

16.1. Transaction fee model

16.1.1. We will charge our customers(companies who are looking for temporary employees) once they found their potential match, so that they will have the incentive to cooperate with us.

16.1.2. The reason we don't want to charge the applicants is that we want to build the most extensive data base in the industry, and the only way to entice a large pool of applicants is by providing top notch job offers and also free entry.

16.2. Value Proposition: "To provide companies with quality temporary employees while sustaining the efficiency of their business."

16.2.1. Required Information: Employee contact information, emplyee resume, skills, past experience, job preference, qualifications, interests

16.2.2. The key to fulfilling our value proposition is providing temporary employees that would actually want to work at a given company as a career. In order to do this, we require crucial information such as past experience, qualifications, interests, and prominent skills necessary to succeed in our customers' workplaces.

17. Group 115 - VanRealty

17.1. Revenue Model

17.1.1. Transaction Fee Model We need to know who bought and sold a house, the realtor associated with the transaction (for sales commission) Want to know about property inspections, past history of house, zoning regulation of property Want to know real and nominal house prices in the Vancouver market; greatest consumers of properties in Vancouver (whether it be immigrants, retired folks, etc.)

17.1.2. Affiliate Revenue Model We need to know about local banks, mortgage brokers, and insurance brokers in the community. We can then form partnerships with these affiliates and provide a more streamlined service for the consumer (better facilitation of the post purchase process with loans, home insurance, mortgages) Current interest rates Insurance premiums Collateral to secure mortgage

17.1.3. Advertising Revenue Model To satisfy the advertising revenue model, we need to know what kind of goods/services are complements to a property purchase. Offering ads of complement goods/services can allow us to streamline the property purchasing process and help us act as a one-stop shop. (Customers can get links to supplies/stores from our website and don't have to go looking on their own) Moving supplies Home improvement supplies Furniture/home furnishing stores

17.2. Value Proposition-Buying and selling property with the least hassle by providing customers with tailored realty services meeting the customer’s needs and time constraints.

17.2.1. Using the data obtained by our data systems we can effectively use the personal data obtained from consumers to meet the time constraints of our customers- creating a hassle free process.

17.2.2. We can collect data from our website on activity by customers (who hold accounts). We can use this information to tailor our services to each individual customer. Analytical CRM can analyze the data we obtain from the account activity of different users to recommend properties that will interest these account holders, based on their activity. (send properties of potential interest via email or phone). This ties in to our value proposition of tailoring our services to each individual customer Customize the experience of the customers using their previous real estate history information, as well as information on their needs, preferences and location. (can collect this data from one on one meetings with buyers and agents

17.2.3. Comprehensive database search tool to tailor our recommendations to each individual customers needs and wants. This tool would allow our company to search the major property databases by size, price, location and other important metrics important to our clients

17.2.4. Also can assist sellers in determining a reasonable selling price based on similar properties selling prices, similar trends and economic environment. This allows us to speed up the process with the seller, by preventing time being lost with irrational selling prices. Assisting us in our value proposition of meeting time constraints data can be collected from a database (i.e. MLS listings) to help us determine reasonable prices for properties.

18. Group 114

18.1. DataMed

18.1.1. To ensure DataMed fulfills its value proposition we need to have customer data base of what each specific customers needs are and will likely be in the future.This will help us maximize revenue in our current model because it will positions us as a more efficient alternative to public hospitals and clinics. Data such as current prescriptions and chronic diseases updating in real time will allows us to meet customer needs and properly care for reoccurring prescriptions for chronic diseases. Create information system that allows us to predict future needs of patients which can be shared with suppliers to ensure we are able to provide our customers with quality care.

18.1.2. Working together with Public health care facilities to address regional issuse efficently such as outbreaks of certain diseases.

18.1.3. Advertisement campaign that will increase public awareness of our company

18.1.4. Having sufficient information regarding the available resources of the institution would help us know better about what we need in the future in terms of helping other patients. This in return would help us be better prepared to help the patients.

18.1.5. A good feedback system is also needed to identify the problems in clinic services so that DataMed can have a better understanding towards what can be improved. This is critical because word-of-mouth is an important factor for potential customers to take into consideration.

19. Group 112

19.1. MoveIt

19.1.1. Customer information: scheduling information (to know when, where) We are going to use data bases to get customer information, ask them to fill out forms. We can also do free quotations online so that we can gain further access into their profiles.

19.1.2. Tracking Information: which employees are doing what job, and where they are Use tracking devices such as a GPS, and a data base system that gives us information regarding the location of the truck, the movers, and the drivers that are on the job.

19.1.3. Market demand for the service: how often people move, and which area people are moving from and to Market surveys or government sources, this will help us evaluate the supply and demand of the industry and which area along with demographics to focus on more.

19.1.4. Suppliers: boxes, trucks, cleaning equipments, and partnerships with realty companies Use a database to keep a record of relevant and potential suppliers. (Who is supplying what and at what price, example: if a truck breaks down which garage should we take it to in order for it to get repaired) We would need this information on order still get our business going even when something goes wrong.

19.1.5. Try to find out customer complaints about companies in the moving industry, what they are doing wrong, things that they can improve on. Basically just try to learn from their mistakes and try not to repeat the same mistake. Tap into online forums such as the BBB, or posts regarding customer complaints. This will help us provide better customer service.

19.1.6. Competitors, we need information about our competitors, how much they are charging and what extra services they are offering.

20. Group 111

20.1. City Workforce

20.1.1. To find the appropriate employee who can fulfill our clients needs, we need to know skills/experience/qualifications of the employees, as well as the requirements of the job that our client is trying to fill. We also need an information system that effectively analyzes individuals and their skills to enable an efficient match between a suitable employee and a given position. Additionally, we should create valuation forms for both the employer and the employee which allows both parties to describe their experience and make suggestions for future improvements both in our operations and our future recommendations of employees. We should also have our clients give us a description of their work environment so that we can match employees not only based on skills, but also on personality.

20.1.2. Revenue Model: to satisfy the transaction revenue model we need develop a profitable relationship with our clients. To do this we must gain feedback from our clients about the performance of the employees we have connected them with. This will enhance our ability to match our clients with new employees for their future openings, which will in turn increase our revenue. by maintaing these relationships in an effective manner this will further increase our revenue via client referrals.

20.1.3. We need to research and find industries with high growth and turnover, who will need more employees, so we can continue to grow our cliental and maximize business transactions.

20.1.4. Value Proposition: We have a strong understanding of the skills and qualifications of prospective employees and of the specific needs and goals of our clients. This allows us to efficiently connect our clients with individuals who are specifically tailored to their needs, which in turn helps them to achieve their business objectives.

21. Group 108

21.1. Value Proposition: To provide our customers with quality organic foods and the knowledge of the health benefits that come with it, at reasonable prices.

21.1.1. Information Required: Transportation Logistics; to keep track of and predict the speed of which goods are delivered to our stores and our cutomers; Efficiency of transportation. -Two systems to keep track of; The rate of which goods are delivered to our stores and the delivery times of our own delivery service to customers. -inventory levels We need to know which products are selling out to predict which shelves need to be stocked at different. -How much of a product is being sold -Which products sell out the most The majority of our sales deal with returning customers, so we need to know their purchase history in order to fill our shelves with the right goods at the right time. -Purchase history of frequent customers; this can be directly linked to their accounts on our online service. -"Favorite" products amongst returning customers -Payment preference and mode of purchase; online or in person? -Data for purchase frequency, volume of purchases for individual customers

21.1.2. To accommodate our value proposition we wish to create an online forum in which customers may collaborate and share recipes/health tips/enthusiasm about organic foods Our revenue model stems ties in with this "forum" by offering an online shop which makes it easy for consumers to order our goods online (through a reserve/delivery system), easily accessible and directly linked to individual recipes.

22. Group 109

22.1. MoveIT

22.1.1. Value Proposition Because there is easy entry into the moving industry and high threat of rivalry and substitution, our value proposition is to attract customers through differentiation. THis can be achieved by creating a more personalized customer experience. For example, since we want to target new immigrants, we could potentially provide multiple language services to our customers to build that communication connection between customers and the company. Info needed: to fulfill our value proposition, we need to understand what our customers re looking for in a moving company. For example, what was missing from their previous experiences with moving companies? We need to recognize and address customer needs and behaviours.

22.1.2. Revenue Model Our firm's method of generating profits is based on the sales revenue model - deriving revenue by selling our service to customers. As mentioned in the mindmap for Phase 2, this is based largely on the 'operations' step of the value chain - scheduling and managing movers and trucks and delivering our service to customers on time. As well, we are targeting students and immigrants. Info needed: to be successful in generating profits, our company needs to be able to gauge customer demand at specific times throughout the year. For example, useful information would be the average inflow and outflow of students and immigrants for each month of the year. Because our service is partially dependent on seasonal trends, we would also need to know in which months the peak season occurs and when the off-season occurs.

23. Group 110

23.1. MoveIt is a start-up moving firm that specializes in providing third-party movers’ logistics for moving personal properties. Currently, MoveIt is situated in Vancouver, BC, where its main objective is to provide its target market - new immigrants and students – a worry free and easy as possible premium moving experience within the shortest duration. To fulfill our value proposition of a personable moving experience, MoveIt would require detailed information about the values of their target market. Because Vancouver is a diverse city, filled with many immigrants and students, it would be beneficial for the company to know high demand periods and locations, organizations that it’s clients are afflicted with (universities, airlines, etc), and the resources they require (storage, fleets, shipping). Additionally, the company can make itself more accessible to immigrants by making payment transaction easier because they may not have a locally issued credit card.

23.1.1. Also, it is imperative to be cognizant of our competitor's pricing. This will allow us to price competitively. We have a sales revenue model, and therefore it's important to obtain a competitive advantage if at all possible through our pricing. Additional information: Data - Customer ID, fleet ID, Region ID, moving times and dates, service free, gas prices

24. Group 104

24.1. Vanalyst

24.1.1. Value Proposition: Assist our clients with excellent investment advise through accurate analysis Full information on client's financial background and expectation. Information on the capital market and historical data and past investments. These information will enhance our ability to better serve and carter to our individual clients expectations. In additional, it will improve our 360 degree customer service and build strong customer relationships. Increased competitive advantage will prevent new entries and threats in the market. Vanalyst's ability to generate revenue relies directly on the commission it makes from investment transactions. Therefore, it relies heavily on the information it obtains in the capital market and customer background. A strong IT system will not only assist in achieving this goal but also enhance efficiency. We need a system that has instant updates on capital market, historical data on the capital market, past information on client's investments and individual accounts for each client base on their financial background.

25. Group 103 - Good Foods Canada

25.1. Supplier information Information Needs: what are the substitutes to certain suppliers? Data: how often he delivers, what they deliver to us, How it relates to value proposition: Suppliers are important to bring quality products to customers. How to obtain the data Ask suppliers to fill out a profile prior to doing business with them Shipment checklist: employee will complete. will have information on what came in, shelf life, quality

25.2. Customer preferences Information Needs: whether customers will likely buy from our company Data: age, gender, life cycle stage, ethnicity, occupation, % of wallet , dietary restrictions, allergies of our customers, health concerns they might have How it relates to value proposition: Cater to individual customers as much as possible to increase switching costs How to obtain the data Loyalty program, use of our website, customer feedback forms, sales associate experience with customers

25.3. Inventory needs Information Needs: what we have in the store at the moment Data: what product, from what supplier, shelf life, date received the shipment, shelving date, quantity left, sales, turnover rate, when items should be discounted, price How it relates to value proposition: organic food = healthy food = fresh food. Want customer loyalty, can’t sell them bad products How to obtain the data Complete database when product reaches our store, integrated with POS system and entered when being shelved

25.4. Transportation and Logistics information Information Needs: where are product is in the delivery and when we’re going to get it, if any accidents have occured Data: expected time of arrival How it relates to value proposition: timely and fresh products (similar to inventory needs) How to obtain the data Continuous interaction with suppliers

25.5. Products information Information Needs: nutrition information, shelf life, how well each product sells, seasonality of produce Data: unit price, selling information, where the food is from How it relates to value proposition: better serve our customers in relation to their personal health and lifestyle needs, quality assurance important to maintain loyalty How to obtain the data Nutrition information from suppliers, Canada Health Agency, sales analysis information, lab test information Customer feedback on food quality

26. Group 102

26.1. VanRealty

26.1.1. Value Proposition: Connect with buyers and sellers in a timely manner on a personal level.

26.1.2. Data needed to increase negotiation power. Provide when it is the best time to sell in what regions. Use it to enhance negotiation power for buyers and sellers. In essence, help buyers attain a good bargaining price. According to statistics, buyers expect their realtors to provide them with the best negotiated price.

26.1.3. Revenue Model: Our revenue model is sales based (mainly based on commission). Since a lot of customers are foreigners so we want to create a diversified team of realtors to accommodate to their cultural needs. The data we need would be the demographics of the people buying and selling in order to provide the optimal level of consumer service.

26.1.4. Data needed to build a personal relationship between realtors and customers: Data for each realtor (ie. gender, years of experience, language, areas of expertise) will be available on the company website for customers to find a realtor to their preference. An online chat service will also be made available. Therefore, customers can find their perfect realtor candidate by filtering fields according to their needs/preferences. Also on the company website, a database will be needed where it comprises of all the prices demanded by buyers and sellers so customers can input their price offer and be able to find a matching buyer or seller.

27. New node