IE pre-launch tasks

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IE pre-launch tasks by Mind Map: IE pre-launch tasks

1. Branding

1.1. Final Logo Cleanup - Swati

1.2. Packaging

1.2.1. check with Santosh on cloth bags - Amit

1.2.2. finalise tees packing - Swati & Ankita

1.2.3. Design Tees Tag - Swati

1.2.4. Design Letterheads, product labels, other stationary items - Swati

2. Boring Stuff

2.1. Think of a holding company name - Jai, Ankita, Amit

2.2. Co & Trademark Registration Activities

2.2.1. get quote from Bizprout for co. setup activties - Amit

2.2.2. Speak to Raghu about IE trademark registration - Amit

2.3. Brick & Mortar Retail Partners

2.3.1. Chilli Billi

2.3.2. Find contacts in JusBoosters - Jai

2.3.3. Think of other channels - International aiprot? etc - All

3. Online

3.1. Website

3.1.1. Front end design - Swati

3.1.2. e-commerce engine - Nitish

3.1.3. get quotes for payment gateway from Bill Desk & ccAvenue - Harsha

3.1.4. get CAD artist onboard for product images - Swati

3.2. Online Marketing

3.2.1. Draft online marketing plan - Jai

3.2.2. Find a logistics partner - Jai

3.2.3. Discuss with Amazon India to get IE onboard - Amit

3.2.4. Plan Facebook campaign - Ankita

4. PR & Events

4.1. Priority

4.2. Complete the brand ambasadors list and initiate contact - Ankita

4.2.1. Arjun Waghale

4.2.2. Pia Trivedi

4.3. Plan launch event with Kapila - Ankita