Media Information Literacy

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Media Information Literacy by Mind Map: Media Information Literacy

1. Lesson 1

1.1. What is Media

1.1.1. Media is the plural form of medium, which(broadly speaking) describes any channel of communication. This can include anything from printed paper to digital data,and encompasses art, news, educational content and numerous other forms of information. Print Media Newspapers – printed and distributed on a daily or weekly basis. They include news related to sports, politics, technology, science, local news, national news, international news, birth notices, as well as entertainment news related to fashion, celebrities, and movies. Today’s parents grew up with this type of printed media. Brochures – a type of booklet that includes everything about one company – its products, services, terms and conditions, contact details, address, etc. They are either distributed with the newspapers, or hand over to people. Billboards – huge advertisements created with the help of computers. Their goal is to attract people passing by. Broadcasting Media Television – in the past, there were a few channels sharing various types of content, whereas now we have hundreds of TV channels to choose from. Each channel delivers a different type of content. Radio – uses radio waves to transmit entertaining, informative, and educative content to the public. Due to its high reach to the audience, radio is widely used for advertising products and services. Movies – film, motion picture, screenplay, moving picture, or movie has world-wide reachability. It’s the best type of mass media to promote cultures and spread social awareness. Movies have always played a huge part in the entertainment world. Internet Media Social networks or websites – including Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are user-friendly and widely used by people around the world. Although we can find any news here, they may be misleading because of the lack of regulations on the content shared. Online forums - an online place where we can comment, message, or discuss a particular topic. Forums allow us to share knowledge with other people with the same interest. That’s why it’s regarded as the best platform to seek support and assistance. Podcast – a series of audios focused on a particular topic or theme. We can listen to them on a computer or a mobile phone. It’s a platform that allows anyone to share their knowledge and communicate with the world.

2. Lesson 2

2.1. Media then and Now

2.1.1. The earliest methods of communicating across great distances used written correspondence delivered by hand from one person to another. In other words, letters. The earliest form of postal service dates back to 550 B.C., and this primitive delivery system would become more widespread and streamlined in future centuries. Two important discoveries happened in the last decade of the 1800s: Technology began to change very rapidlyin the 20th Century. After the first super computers were created in the 1940's, scientists and engineers began to develop ways to create networks between those computers, and this would later lead to the birth of the Internet. The earliest forms of the Internet, such as CompuServe, were developed in the 1960's. Primitive forms of email were also developed during this time. By the 70's, networking technology had improved, and 1979’s UseNet allowed users to communicate through a virtual newsletter. After the invention of blogging, social media began to explode in popularity. Sites like MySpace and LinkedIn gained prominence in the early 2000's.

3. Lesson 3

3.1. Aesthetic of Image, Text, Audio

3.1.1. aesthetic is the measure or appreciation of beauty. In photography, it usually means that an image is appealing to the eye. Something about its subject, composition, colour (or lack thereof). It makes you want to sit and observe it for much longer than you would an average picture. Audio is sound within the acoustic range available to humans. An audio frequency (AF) is an electrical alternating current within the 20 to 20,000 hertz (cycles per second) range that can be used to produce acoustic sound.

3.1.2. The audio recording process has given creative artists the tools to very finely shape perceived sound (the perceived parameters of sound) through a direct control of the physical dimensions of sound. An optical or other representation of a real object; a graphic; a picture. Image(Noun) A mental picture of something not real or not present.

3.1.3. Conversely, aesthetic reading is a much more personal approach to reading, as it focuses on the reader's relationship to the text. This type of reading allows the reader to create meaning from and within the text. In information technology, text is a human-readable sequence of characters and the words they form that can be encoded into computer-readable formats.

4. Lesson 4

4.1. Aesthetic of Film and TV

4.1.1. A film, also known as a "movie" or a "motion picture," is a series of moving images shown on a screen, usually with sound, that make up a story. Some people like to see new films at the theater as soon as they're released. Action Films Action film is a film genre in which the protagonist or protagonists are thrust into a series of events that typically include violence, extended fighting, physical feats, and frantic chases. Romance Film Romance films or romance movies are romantic love stories recorded in visual media for broadcast in theaters and on TV that focus on passion, emotion, and the affectionate romantic. Comedy Films A comedy film is a genre of film in which the main emphasis is on humour. These films are designed to make the audience laugh through amusement and most often work by exaggerating characteristics for humorous effect. Horror Films Horror Films are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience. Musical Films Musical film is a film genre in which songs by the characters are interwoven into the narrative, sometimes accompanied by dancing. The songs usually advance the plot or develop the film's characters.

4.1.2. A television (also known as a TV) is a machine with a screen. Televisions receive broadcasting signals and change them into pictures and sound. The word "television" comes from the words tele (Greek for far away) and vision (sight). ... Computers and mobile devices also can be used for watching television programs.

5. Lesson 5

5.1. Aesthetic of New Media

5.1.1. New media are forms of media that are native to computers, computational and relying on computers for redistribution. Some examples of new media are telephones, computers, virtual worlds, single media, website games, human-computer interface, computer animation and interactive computer installations. Websites and blogs. A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”. Blogs are typically run by an individual or a small group of people to present information in a conversational style. Streaming audio and video. Streaming media is video or audio content sent in compressed form over the Internet and played immediately, rather than being saved to the hard drive. With streaming media, a user does not have to wait to download a file to play it. Online communities. An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc) to communicate, work together and pursue their interests over time. Mobile apps. A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications. Web advertising. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic.

6. Lesson 6

6.1. Aesthetic of Social Networking

6.1.1. A social network is defined as a chain of individuals and their personal connections.... Social networking applications make use of the associations between individuals to further facilitate the creation of new connections with other people. Facebook. This is easily the largest social networking site in the world and one of the most widely used. WhatsApp-It arrived on the scene much later than Facebook, but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!. WeChat-This is an all-in-one communications app for messaging and calling (similar to WhatsApp) that enables you to connect with the people of your choice. Tumblr-Having been owned by Yahoo since 2013, Tumblr serves as a social media cum micro blogging platform that can be used to find and follow things that you like. Instagram-Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life.