1. Incentivise Academy Product Promotion
2. CMG = Consulting Monthly Retainer = 10 hours @ $1000 (Savings of $500) or Hourly @ $150
2.1. Business Strategy =Mind Mapping/Meetings (Currently @ 5 Hours)
2.1.1. Communication Strategy =Standardize & Digital Tools Resources
2.1.1.1. Team
2.1.1.2. Stakeholder
2.1.1.3. Events
2.1.1.4. Community
2.1.2. Branding Campaigns Design/Source
2.1.2.1. Tangibles/Print
2.1.2.1.1. Internal
2.1.2.1.2. External
2.2. Social Media Facebook & Instagram $300 Monthly Posting 2-3 X per week per platform based on calendered activity
2.2.1. Campaigns =Design/Collaboration
2.2.1.1. Testimonials & Client/Ambassadors as featured expert
2.2.1.2. Academy
2.2.1.3. Contests
2.2.1.4. Events
2.2.1.5. Social Impact in giving back
2.2.2. Calendar/Schedule/Automate
2.2.3. Content=Research/Design/Collaborate
2.2.3.1. Photos/video provided by D & G
2.3. Brand Identity
2.3.1. Custom Designed D & G Digital Web Based APP $1000 Annual Subscription
2.3.1.1. Data CRM Collection
2.3.1.2. Promotions
2.3.1.3. Referrals
2.3.1.4. Drive Web Traffic
2.3.1.5. Drive Sales
2.3.1.6. Drive Academy Engagement/Registration
2.3.1.7. Design/Creations
2.3.2. Brand Standards
2.3.2.1. Logo
2.3.2.1.1. Brand Standards Guide Developed
2.3.2.2. Digital
2.3.2.2.1. Banner advertisements
2.3.2.3. InStore
2.3.2.3.1. Windows/Cash Wrap/Restroom/Aisles
2.3.2.4. Academy
2.3.2.4.1. Class Layout
2.3.2.4.2. Signage
2.3.2.5. Exhibiting/Community Events
2.3.2.5.1. Design/Source Event Gear Tablecloth /Trade show quality Expandable banners
2.3.2.5.2. Custom App Upload Incentives
3. Academy
3.1. Name
3.1.1. Confectionary Academy
3.2. Logo
3.2.1. MIRROR BAKE SUPPLY Pink/Blue/white need PMS colors
3.2.1.1. Confectionary Academy pink/ hat in blue
3.3. Launch/Soft Opening
3.3.1. February 12th
3.4. The Why/Mission/Serve
3.4.1. Review Lucy's doc
3.4.2. Review Miami Class Descriptions
3.4.3. Review orange County, NYC, San Fran top Baking classes pull Copy Concepts
3.5. Supplies
3.6. PNL
3.7. Furniture/Equipment/Maintenance
3.8. Admin/Staffing
3.8.1. Lucy 1099
3.9. Digital Registration/Check-in
3.9.1. Instructors/Recruitment & Retention 1-3 classes per year together option of student/chef to build on their expertise together
3.9.1.1. Who
3.9.1.2. Compensation
3.9.1.3. Programming Commitment
3.10. Student Profile Tuesday/Thursday/Friday/Saturday
3.10.1. 1-Beginner/Intermediate Friday/Saturday
3.10.2. 2-Professional Chef/Friday/Saturday
3.10.3. 3-Wine Social & Special Occasions
3.10.4. 4-Influencers
3.11. Class Process/Syllabus
3.11.1. Lucy/Diana/CMG
3.12. Marketing -Refer to overall TAB
3.12.1. CMG
3.13. Classroom Sponsorship
3.13.1. Satin Ice
4. Inventory Management
4.1. POS
4.2. OPEN to BUY
4.3. Product Assortment/Trend
4.3.1. Colorings/Toppings/Sprinkles Quicker Turn over the past year
5. Team
5.1. Robert
5.2. Francine
5.3. Kalvin
5.4. Diana
5.5. Academy & Retail Staff
6. Competition
6.1. Capturing Party City (kid centric with brands) type client
6.2. Michaels
6.3. Dollar Store Model
6.4. Baking Schools??
7. Vendors
8. Financial
9. Time Management
10. Sales
10.1. 2020 Projections
10.1.1. Sku/Categories
10.1.2. Academy
10.1.3. Digital