Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

quantitative research vs qualitative research by Mind Map: quantitative research vs
qualitative research
0.0 stars - 0 reviews range from 0 to 5

quantitative research vs qualitative research

This is just a demo map that you can delete right away, if you feel like it...

sample size

quantitative research

large

qualitative research

Small

Information per respondent

quantitative research

varies

qualitative research

much

administration

quantitative research

Fewer special skills required

qualitative research

Requires interviewer with special skills

types of questions

quantitative research

nonprobing

qualitative research

Probing

Training of the researcher

quantitative research

Statistics, decision models, decision support systems, computer programming, marketing, marketing research

qualitative research

Psychology, sociology, social psychology, consumer behavior, marketing, marketing research

Ability to replicate

quantitative research

high

qualitative research

Low

Type of analysis

quantitative research

Statistical, summarization

qualitative research

Subjective, Interpretive

Hardware

quantitative research

Questionnaires, computers, printouts

qualitative research

Tape recorders, projection devices, videos, pictures, discussion guides

Type of research

quantitative research

Descriptive or causal

qualitative research

Exploratory