quantitative research vs qualitative research

Just an initial demo map, so that you don't start with an empty map list ...

Get Started. It's Free
or sign up with your email address
Rocket clouds
quantitative research vs qualitative research by Mind Map: quantitative research vs qualitative research

1. sample size

1.1. quantitative research

1.1.1. large

1.2. qualitative research

1.2.1. Small

2. Information per respondent

2.1. quantitative research

2.1.1. varies

2.2. qualitative research

2.2.1. much

3. administration

3.1. quantitative research

3.1.1. Fewer special skills required

3.2. qualitative research

3.2.1. Requires interviewer with special skills

4. types of questions

4.1. quantitative research

4.1.1. nonprobing

4.2. qualitative research

4.2.1. Probing

5. Training of the researcher

5.1. quantitative research

5.1.1. Statistics, decision models, decision support systems, computer programming, marketing, marketing research

5.2. qualitative research

5.2.1. Psychology, sociology, social psychology, consumer behavior, marketing, marketing research

6. Ability to replicate

6.1. quantitative research

6.1.1. high

6.2. qualitative research

6.2.1. Low

7. Type of analysis

7.1. quantitative research

7.1.1. Statistical, summarization

7.2. qualitative research

7.2.1. Subjective, Interpretive

8. Hardware

8.1. quantitative research

8.1.1. Questionnaires, computers, printouts

8.2. qualitative research

8.2.1. Tape recorders, projection devices, videos, pictures, discussion guides

9. Type of research

9.1. quantitative research

9.1.1. Descriptive or causal

9.2. qualitative research

9.2.1. Exploratory