Quantitative VS Qualitative

1. Quantitative refers to a type of information based in quantities or else quantifiable data (objective properties)

1.1. Differences:

1.2. •To measure the incidence of various views and opinions in a chosen sample

1.3. •To quantify data and generalize results from a sample to the population of interest

2. Qualitative information which deals with apparent qualities (subjective properties).

2.1. Differences:

2.2. • To gain an understanding of underlying reasons and motivations

2.3. • To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research

2.4. • To uncover prevalent trends in thought and opinion

3. Quantitative examples

3.1. surveys

3.2. temperature

3.3. statistics

4. Qualitative examples

4.1. color

4.2. arome

4.3. shape