DeepLink PremierPro

Get Started. It's Free
or sign up with your email address
DeepLink PremierPro by Mind Map: DeepLink PremierPro

1. Arhetipuri active in categorie ...

2. Beneficii functionale produs PremierPro ...

3. Nevoi arhetipale ...

4. Players

4.1. Producatori:

4.1.1. Cesarom (Cluj)

4.1.2. KAI (Bulgaria)

4.1.3. PremierPro (Slobozia)

4.2. Distribuitori:

4.2.1. Delta Studio / Pazo / Cesarom / SSAB

4.2.2. Romstal, Tiger Amira, Laguna, Gresmalt

4.2.3. Bricolaj (Hornbach, BricoDepot, Dedeman)

5. Produs

5.1. Segmentare

5.1.1. 1. Premium - 15%: >100 lei/mp

5.1.2. 2. Mediu - 35%: 25-70 lei/mp

5.1.3. 3. Economic - 50%: 15-25 lei/mp

5.2. Sezonalitate

5.2.1. Iulie - Septembrie

5.3. Provenienta

5.3.1. Productie locala

5.3.1.1. Cluj (Cesarom), Slobozia (PremierPro), Bulgaria(KAI <200km de Bucuresti)

5.3.2. Import

5.3.2.1. Italia, Spania (Medium & Premium)

5.3.2.2. China, Turcia (Economic)

5.4. Categorii

5.4.1. Tehnic

5.4.1.1. Portelanata : interior - exterior (fiabila&scumpa), varietate mica

5.4.1.2. Glazurata: interior (vulnerabila / ieftina), varietate mare

5.4.2. Estetic

5.4.2.1. Aspect

5.4.2.1.1. Lemn, piatra, beton, marmura, mozaic, metal, modele grafice, etc

5.4.2.1.2. Colectii, branduri

5.4.2.2. Format (mp)

5.4.2.2.1. Mic

5.4.2.2.2. Mediu

5.4.2.2.3. Mare

6. Clienti

6.1. Context de achizitie

6.1.1. Construiesc

6.1.2. Reamenajeaza

6.1.3. Cumpara

6.1.3.1. Prin developer: recomandare de furnizor

6.1.3.2. Direct: alege el furnizorul

6.2. Locul de achizitie

6.2.1. Magazin specializat (majoritar)

6.2.1.1. Premium / Medium

6.2.1.2. Economic

6.2.2. Bricolaj (minoritar)

6.3. Criterii de achizitie

6.3.1. Disponibilitate rapida

6.3.2. Calitate / Cost

6.3.2.1. Fiabilitate / rezistenta

6.3.2.2. Prestigiu producator

6.3.2.3. Caracteristici tehnice superioare

6.3.3. Estetica / Cost

6.3.3.1. Potrivire cu stilul interior (rational)

6.3.3.2. Potrivire cu stilul personal (emotional)

6.3.3.3. Asocierea cu trenduri / branduri celebre la nivel national / international

6.3.3.4. ...

6.3.4. Experienta de cumparare (magazine specializate)

6.4. Factori de decizie

6.4.1. Barbati - soti: aspecte tehnice, incadrarea in buget

6.4.2. Femei - sotii: aspecte estetice, decizie emotionala (decisiva)

7. Arhetip BRAND