Online Marketing Interview

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Online Marketing Interview by Mind Map: Online Marketing Interview

1. Online Marketing Tools

1.1. Homepage Design

1.2. Blogging

1.3. RSS

1.4. Social Media Marketing

1.5. Viral Marketing

1.6. SEO / SEM

1.6.1. Organic

1.6.2. Paied

1.6.2.1. Google AdWords

1.7. PPC

1.7.1. Google AdWords

1.8. Social Media

1.8.1. YouTube

1.8.1.1. Branded Searches more than doubled over the last year

1.8.1.2. Over 660'000 Internet Users are referred from youtube to a B2B Brand Site each month

1.8.2. Facebook

1.8.3. Twitter

1.8.4. Professional Networks

1.8.4.1. LinkedIN

1.8.4.2. Xing

1.9. WOM Campains

2. Traditional Marketing, Marketing 1.0

2.1. Influence of Web 2.0

2.2. Traditional Sales Funnel

2.3. Massmarketing

2.4. 7%

3. Notes

3.1. Gogle IPO 2004

3.2. Google Projects: Gmail, Youtube, Google Earth, Analytics, AdWords, AdSense, Android, Chrome, Search, DoubleClick, Google +, Play

4. Consumer 2.0

4.1. Consumer Behavior in Web 2.0

4.2. Technographics

4.3. Main Discussion

4.4. Importance of Customer Feedback

4.5. ROPO (Suche Online, Kauf Offline) Effekt

5. Future Trends

5.1. Social Search

5.1.1. Neue Idee

5.2. The Power of Mobile

5.2.1. 65% of Smartphone Useres are online every day

6. Market Research

6.1. Real Time Insights

6.2. Track User Behaviour

6.2.1. Google Analytics

7. Web 2.0

7.1. 1.7 Billion People Online

7.2. Consumers spend 30% of their leisure time online

7.3. 71% B2B Customers use the Internet for Buying-Decisions (Business Media Blog)

7.3.1. Top Online Sources

7.3.1.1. 42% Professional Association Sites

7.3.1.2. 45% Online Reviews

7.3.1.3. 51% Brand Websites

7.3.1.4. 73% Search Engines

7.4. Is the new trade show

8. Marketing 2.0

8.1. Focus on Individual Marketing, B2B = B2C

8.2. 78.5% Increase their Online Marketing Budget

8.3. Open Innovation

8.4. Push & Pull

9. Swiss Market

9.1. Only 7-9% of the Marketing Budget goes into Online Marketing