Online Marketing Interview
by André Kälin
1. Traditional Marketing, Marketing 1.0
1.1. Influence of Web 2.0
1.2. Traditional Sales Funnel
1.3. Massmarketing
1.4. 7%
2. Notes
2.1. Gogle IPO 2004
2.2. Google Projects: Gmail, Youtube, Google Earth, Analytics, AdWords, AdSense, Android, Chrome, Search, DoubleClick, Google +, Play
3. Future Trends
3.1. Social Search
3.1.1. Neue Idee
3.2. The Power of Mobile
3.2.1. 65% of Smartphone Useres are online every day
4. Market Research
4.1. Real Time Insights
4.2. Track User Behaviour
4.2.1. Google Analytics
5. Online Marketing Tools
5.1. Homepage Design
5.2. Blogging
5.3. RSS
5.4. Social Media Marketing
5.5. Viral Marketing
5.6. SEO / SEM
5.6.1. Organic
5.6.2. Paied
5.6.2.1. Google AdWords
5.7. PPC
5.7.1. Google AdWords
5.8. Social Media
5.8.1. YouTube
5.8.1.1. Branded Searches more than doubled over the last year
5.8.1.2. Over 660'000 Internet Users are referred from youtube to a B2B Brand Site each month
5.8.2. Facebook
5.8.3. Twitter
5.8.4. Professional Networks
5.8.4.1. LinkedIN
5.8.4.2. Xing
5.9. WOM Campains
6. Consumer 2.0
6.1. Consumer Behavior in Web 2.0
6.2. Technographics
6.3. Main Discussion
6.4. Importance of Customer Feedback
6.5. ROPO (Suche Online, Kauf Offline) Effekt
7. Web 2.0
7.1. 1.7 Billion People Online
7.2. Consumers spend 30% of their leisure time online
7.3. 71% B2B Customers use the Internet for Buying-Decisions (Business Media Blog)
7.3.1. Top Online Sources
7.3.1.1. 42% Professional Association Sites
7.3.1.2. 45% Online Reviews
7.3.1.3. 51% Brand Websites
7.3.1.4. 73% Search Engines