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Your Nonprofit Organization's Brand (Template)

Other
KP
Kathleen Pequeno

Questions I ask when I work with nonprofit organizations about how their organization's brand. Not an assessment, but an exercise about vision.

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Your Nonprofit Organization's Brand (Template) by Mind Map: Your Nonprofit Organization's Brand (Template)

1. Value Proposition: we are the people who...

2. Values

3. Positioning Statement: What niche do we occcupy?

4. Personality: in all interactions, people will describe our organization as...

4.1. One quality

4.2. One quality

4.3. One quality

5. Key Messages

5.1. One message

5.2. Another message

6. Don't confuse us with

6.1. This group: because

6.2. This group: because