Your Nonprofit Organization's Brand (Template)

Questions I ask when I work with nonprofit organizations about how their organization's brand. Not an assessment, but an exercise about vision.

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Your Nonprofit Organization's Brand (Template) by Mind Map: Your Nonprofit Organization's Brand (Template)

1. Values

2. Key Messages

2.1. One message

2.2. Another message

3. Don't confuse us with

3.1. This group: because

3.2. This group: because

4. Value Proposition: we are the people who...

5. Personality: in all interactions, people will describe our organization as...

5.1. One quality

5.2. One quality

5.3. One quality

6. Positioning Statement: What niche do we occcupy?