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Incentive Marketing Secrets by Mind Map: Incentive Marketing Secrets
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Incentive Marketing Secrets

How it works

Process Flow

Personalized Email

Serialized Certificate

Secret Sauce/ Formula

Breakage, Was submitted incorrectly

Slippage, Did send it in

Case Studies

YMCA

Cricket

Compass Bank

infonic

Little Guys

Truck Stop

Tuxedo Rental

Strategies

Front End Conversion / Aquisition

Upsell

Stick Strategy / Loyalty Programs

Refer-A-Friend

"Win Back"

Exit Pop Up

Customer Service / Retention

Membership

Access to Private Site

Updated / Current Price and Product lists

1. Who uses promotions and why? 2. Differentiation – setting yourself apart from the crowd 3. Targeting your promotional offer 4. Use certificates to reduce your costs 5. Creative… the 5 top mistakes ad and web designers make 6. Effective use of perceived value 7. Closing the deal with promotions 8. Keeping your customers using promotions 9. Creating a referral network for low cost customer acquisition and sales 10. Win-backs 11. Outsourcing the whole damn thing

Why we work with Jeff

Experience

SECRETS

Bulk/ Value / Better Pricing

Minimal Buying Requirements

Risk

Fraud, I never got it, I got it and it doesn't work

Inventory

Virtual Inventory

Fulfillment

Handles Customer Service

warranties

Not a Hard Ass

Data is Protected

Offers

Research

Amazon

Best Buy

Ebay

Customers

Success Factors, Right Time, Right Premium, Right Customer

Phsycographic

Demographic, Older market, Travel Example, Can't offer anything 'Too Good to be True'

Products

Ipods

Portable DVD

Gym memberships

GPS

Heart Rate Monitors

Diamond Earrings

Markets/ Industry

Gift Cards

Wireless/Cellular

Mattress Sales

Banking

Competitors

Service Bureaus

You document business rules

Handle Fulfillment

Have minimums

2 Step Redemption

Implementation

powered by mtel store

Sweetspot

Face Value: $50

Hard cost: $25

Product

Pre-paid 1 Year Membership

Follow up checklist

Email screenshot

Certificate samples

Case studies