Incentive Marketing Secrets

Get Started. It's Free
or sign up with your email address
Rocket clouds
Incentive Marketing Secrets by Mind Map: Incentive Marketing Secrets

1. How it works

1.1. Process Flow

1.1.1. Personalized Email

1.1.2. Serialized Certificate

1.2. Secret Sauce/ Formula

1.2.1. Breakage

1.2.1.1. Was submitted incorrectly

1.2.2. Slippage

1.2.2.1. Did send it in

2. Case Studies

2.1. YMCA

2.2. Cricket

2.3. Compass Bank

2.4. infonic

2.5. Little Guys

2.5.1. Truck Stop

2.5.2. Tuxedo Rental

3. Strategies

3.1. Front End Conversion / Aquisition

3.2. Upsell

3.3. Stick Strategy / Loyalty Programs

3.4. Refer-A-Friend

3.5. "Win Back"

3.6. Exit Pop Up

3.7. Customer Service / Retention

4. Membership

4.1. Access to Private Site

4.2. Updated / Current Price and Product lists

5. 1. Who uses promotions and why? 2. Differentiation – setting yourself apart from the crowd 3. Targeting your promotional offer 4. Use certificates to reduce your costs 5. Creative… the 5 top mistakes ad and web designers make 6. Effective use of perceived value 7. Closing the deal with promotions 8. Keeping your customers using promotions 9. Creating a referral network for low cost customer acquisition and sales 10. Win-backs 11. Outsourcing the whole damn thing

6. Why we work with Jeff

6.1. Experience

6.1.1. SECRETS

6.2. Bulk/ Value / Better Pricing

6.3. Minimal Buying Requirements

6.4. Risk

6.4.1. Fraud

6.4.1.1. I never got it

6.4.1.2. I got it and it doesn't work

6.4.2. Inventory

6.5. Virtual Inventory

6.6. Fulfillment

6.7. Handles Customer Service

6.7.1. warranties

6.7.2. Not a Hard Ass

6.8. Data is Protected

7. Offers

7.1. Research

7.1.1. Amazon

7.1.2. Best Buy

7.1.3. Ebay

7.2. Customers

7.2.1. Success Factors

7.2.1.1. Right Time

7.2.1.2. Right Premium

7.2.1.3. Right Customer

7.2.2. Phsycographic

7.2.3. Demographic

7.2.3.1. Older market

7.2.3.1.1. Travel Example

7.2.3.1.2. Can't offer anything 'Too Good to be True'

7.3. Products

7.3.1. Ipods

7.3.2. Portable DVD

7.3.3. Gym memberships

7.3.4. GPS

7.3.5. Heart Rate Monitors

7.3.6. Diamond Earrings

7.4. Markets/ Industry

7.4.1. Gift Cards

7.4.2. Wireless/Cellular

7.4.3. Mattress Sales

7.4.4. Banking

8. Competitors

8.1. Service Bureaus

8.1.1. You document business rules

8.1.2. Handle Fulfillment

8.1.3. Have minimums

9. 2 Step Redemption

10. Implementation

10.1. powered by mtel store

11. Sweetspot

11.1. Face Value: $50

11.2. Hard cost: $25

12. Product

12.1. Pre-paid 1 Year Membership

13. Follow up checklist

13.1. Email screenshot

13.2. Certificate samples

13.3. Case studies