This webinar took place on Tuesday 17 April 2012
We enable global businesses to engage with their customers, In the language, the media and at the moment they choose
We help businesses manage their brands and drive global revenues, Providing enterprise-ready innovative solutions for managing the end-to-end customer experience
SDL believes everyone should be able to engage with the information they require in the way they want
www.SDL.com, Twitter, @SDL
Customers are not always going to be technologically savvy, See the World through the next Generation's eyes. How does current tech shape how they might see the future of the World?, Since 2007 internet use has been physically more tactile thanks to the iPhone. Anyone born since then will understand the use of the internet with this framework. Think mobile.
Emerging markets are driving the social web (More than the Western World), It will look different according to cultural uses across territories., Local rules apply on Global platforms
Innovation can be driven organically by the creativity of your customers using your products. Embrace it., Immerse yourself in your Customer's experience so you can see their pain, Look for random instances in user behaviour on your website
We underestimate what are the real underlying forces going on in social media, Data is the World's most valuable asset, Objective data about the World and subjective data about the Consumer
Mobiles will become the primary transaction channel, No phone at all is the future of mobile
"Mike Walsh, best selling author of FUTURETAINMENT and CEO of innovation research lab Tomorrow, is a leading authority on the digital future"