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Bunch-O-Munch by Mind Map: Bunch-O-Munch
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Bunch-O-Munch

Purpose of Product Ideas

Motivate

Focus

Concentrate

Energy

Fountain of youth

Target age range: 13+

Video Skit Ideas

Scientist with volunteer test subject

Scientist gives subject Bunch-O-Munch, and subject goes crazy and starts doing sit-ups, curl-ups, etc.

Scientist gives subject Bunch-O-Munch, and subject does some crazy exercising. Then he rips open his shirt to reveal an undershirt sporting the Bunch-O-Munch logo.

Test subject goes on exercise rampage, starting with weights, going on to the outside to go jogging, skiing, snowboarding, etc.

Old man morphs into young man while running on a track

Ultrasound of a baby, flexing a large muscle

Student is falling asleep during an exam. Student takes a bite of Bunch-O-Munch, wakes up and starts writing furiously.

Possibly filler for our video: We take various shots of people tasting bunch-0-munch and responding. For example ("Its good") or grimacing when given something other than buncho munch...

Opening skit: Gym

Two guys walking into the gym, caring gym bags. They look each other over. One asks, "What's in the bag?" in a condescending way. The other reveals his inferior energy bar, and says it's what the store said was most popular. First guy pulls out his Bunch-O-Munch, explains a little about it's superiority.

The two guys are obviously feeling competitive with each other. The second guy goes to the treadmills and starts at an easy pace. The first guy (Bunch-O-Munch guy) follows. One guy raises the speed. The other follows. After a while, this guy raises the speed and the other guy follows. Etc. Eventually, second guy obviously crashes. Sweat pours off of him. He flies off of treadmill. First guy keeps on going, feeling just fine. He tosses the second guy a Bunch-O-Munch bar over his shoulder. Second guy takes a bite, and gets back on the treadmill, going crazy with it.

Possible Filler: Pan to TV monitor and show the scientist on the TV talking about Bunch-O-Munch.

Possible Filler: Pan to their trainer once first guy tosses the bar to the second guy, and second guy asks what it is. Trainer replaces the idea of the scientist, explaining about the bar.

Wearing 80's clothing, or strangely dressed in some manner.

End video with: "No side effects!" But in the background, can see the two guys punching each other while on the treadmill. Video cuts out awkwardly - maybe seems to fall down.

Ending skit:

Tell John: Bring your gym clothes, geekier is better; Saturday 1 pm,

Ingredients Ideas

Commonly Found in Energy Bars

Brown rice syrup, ...essentially the same as sugar

Whole oats, ...complex carbs

Rice crisps, ...raises blood sugar quickly

Peanut butter

Sugar

Salt

Barley malt, ...essentially the same as sugar

Evaporated cane juice syrup

Chocolatey coating

Fractionated palm kernel oil, ...isn't really digested

Alkalized cocoa

Calcium

Potassium

Iron

Vit A

Vit C

Vit B6

Dates, Figs, Dried apricots, Dried cherries, Lemon rind, Dried apples, Plum puree, Grape juice concentrate, Apple juice concentrate

Dark chocolate chips

Cinnamon

RESOURCES:, Resource 1

Calories, Fat, Protein, Nuts & Seeds, Sunflower seeds, Pumpkin seeds, Poppy seeds, Flaxseed, Pecans, Hazelnuts, Almonds, Soynuts, Peanuts, Carbohydrates

Note: Soluble fibers help slow the absorption of glucose

Add: Vitamin D

Commonly Found in Energy Drinks

Caffeine, ...is a stimulant; can have ill effects if take more than 200 mg

Sugars, ...is used by your body as fuel

L-Carnitine, ...is an amino acid; might help metabolism and endurance

Ginkgo Biloba, ...might help with memory, concentration, anti-depressant, circulation, and Alzheimer's

Ginseng, ...might help with energy, memory, and stress-relief

B Vitamins, thiamin (B1), inositol, niacin (B3), riboflavin (B2), cyanocobalamin, pyridoxine hydrochloride (B6), biotin (B8), folic acid (B9), pantothenic acid (B5), cyanocobalamin (B12). ...help you convert food into energy

Guarana, aka: Guaranine. ...is a stimulant; contains theobromine and theophylline

Taurine, ...is an amino acid; is controversial, but might help to regulate body functions during workouts

Anti-oxidants, Vit C (ascorbic acid), Vit E (acetate), Vit A (retinol; beta-carotene), Selenium. ...help your body defend against free radicals, illness, and cellular damage

RESOURCES:, Resource 1, Resource 2

Flavor Ideas

Cookies-n-Cream

Chocolate peanut butter

Vanilla

Group Members with Tasks

Amber

Bring video equipment

Create Mindmeister Map

Call the Alaska Club

Carol

Acting: Scientist

Bring a "ladybug" audio player

Bring iPod with the chosen music (e.g. "Eye of the Tiger")

Bowls / measuring

John

Bring weight equipment

ALL

Research ingredients

Brainstorm for video skits

Val

Make the charts for behind the scientist/trainer (if we do that type of skit), Bar graph for ingredient comparisons, Chart for overall effects of different bars/drinks compared to our bar

Vladimir

Create wrapper design

Bring Weight equipment

Acting: Test subject

Product Motto Ideas

"Better than all those combined!" (showing the labels of the other energy drinks/bars)

Two versions of a quote: "Avoid/Forget the crash/fail - Bunch-o-munch" (use avoid w/ crash or fail and Forget with crash only) (would work well as a finish for the video I think... we would rerun the guy falling off treadmill and freeze frame finish with this.)

Products Already on the Market (we can use these as references)

Drinks

Red Bull Energy Drink

Monster Energy Drink

Full Throttle Energy Drink

Amp Energy Drink

XS Energy Drink

Redline Energy Drink

Rock Star Energy Drink

Spark Energy Drink

Hype Energy Drink

Wired X3000 Energy Drink

Energy Fizz Drink Mix

Bars

Perfect 10 Energy Bar

Balance Bar

PowerBar

Odwalla Food Bar

Clif Bar

Snickers Marathon Energy Bar

Technical Aspect

Audio

How much background noise/if any?

Eye of the Tiger for first part.

Camera

Carol needs a chance to become familiar with it.