Bunch-O-Munch

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Bunch-O-Munch by Mind Map: Bunch-O-Munch

1. Purpose of Product Ideas

1.1. Motivate

1.2. Focus

1.3. Concentrate

1.4. Energy

1.5. Fountain of youth

1.6. Target age range: 13+

2. Video Skit Ideas

2.1. Scientist with volunteer test subject

2.1.1. Scientist gives subject Bunch-O-Munch, and subject goes crazy and starts doing sit-ups, curl-ups, etc.

2.1.2. Scientist gives subject Bunch-O-Munch, and subject does some crazy exercising. Then he rips open his shirt to reveal an undershirt sporting the Bunch-O-Munch logo.

2.1.3. Test subject goes on exercise rampage, starting with weights, going on to the outside to go jogging, skiing, snowboarding, etc.

2.2. Old man morphs into young man while running on a track

2.3. Ultrasound of a baby, flexing a large muscle

2.4. Student is falling asleep during an exam. Student takes a bite of Bunch-O-Munch, wakes up and starts writing furiously.

2.5. Possibly filler for our video: We take various shots of people tasting bunch-0-munch and responding. For example ("Its good") or grimacing when given something other than buncho munch...

2.6. Opening skit: Gym

2.6.1. Two guys walking into the gym, caring gym bags. They look each other over. One asks, "What's in the bag?" in a condescending way. The other reveals his inferior energy bar, and says it's what the store said was most popular. First guy pulls out his Bunch-O-Munch, explains a little about it's superiority.

2.6.2. The two guys are obviously feeling competitive with each other. The second guy goes to the treadmills and starts at an easy pace. The first guy (Bunch-O-Munch guy) follows. One guy raises the speed. The other follows. After a while, this guy raises the speed and the other guy follows. Etc. Eventually, second guy obviously crashes. Sweat pours off of him. He flies off of treadmill. First guy keeps on going, feeling just fine. He tosses the second guy a Bunch-O-Munch bar over his shoulder. Second guy takes a bite, and gets back on the treadmill, going crazy with it.

2.6.3. Possible Filler: Pan to TV monitor and show the scientist on the TV talking about Bunch-O-Munch.

2.6.4. Possible Filler: Pan to their trainer once first guy tosses the bar to the second guy, and second guy asks what it is. Trainer replaces the idea of the scientist, explaining about the bar.

2.6.5. Wearing 80's clothing, or strangely dressed in some manner.

2.6.6. End video with: "No side effects!" But in the background, can see the two guys punching each other while on the treadmill. Video cuts out awkwardly - maybe seems to fall down.

2.6.7. Ending skit:

2.6.8. Tell John: Bring your gym clothes, geekier is better; Saturday 1 pm,

3. Ingredients Ideas

3.1. Commonly Found in Energy Bars

3.1.1. Brown rice syrup

3.1.1.1. ...essentially the same as sugar

3.1.2. Whole oats

3.1.2.1. ...complex carbs

3.1.3. Rice crisps

3.1.3.1. ...raises blood sugar quickly

3.1.4. Peanut butter

3.1.5. Sugar

3.1.6. Salt

3.1.7. Barley malt

3.1.7.1. ...essentially the same as sugar

3.1.8. Evaporated cane juice syrup

3.1.9. Chocolatey coating

3.1.10. Fractionated palm kernel oil

3.1.10.1. ...isn't really digested

3.1.11. Alkalized cocoa

3.1.12. Calcium

3.1.13. Potassium

3.1.14. Iron

3.1.15. Vit A

3.1.16. Vit C

3.1.17. Vit B6

3.1.18. Dates, Figs, Dried apricots, Dried cherries, Lemon rind, Dried apples, Plum puree, Grape juice concentrate, Apple juice concentrate

3.1.19. Dark chocolate chips

3.1.20. Cinnamon

3.1.21. RESOURCES:

3.1.21.1. Resource 1

3.1.22. Calories

3.1.22.1. Fat

3.1.22.2. Protein

3.1.22.2.1. Nuts & Seeds

3.1.22.3. Carbohydrates

3.1.23. Note: Soluble fibers help slow the absorption of glucose

3.1.24. Add: Vitamin D

3.2. Commonly Found in Energy Drinks

3.2.1. Caffeine

3.2.1.1. ...is a stimulant; can have ill effects if take more than 200 mg

3.2.2. Sugars

3.2.2.1. ...is used by your body as fuel

3.2.3. L-Carnitine

3.2.3.1. ...is an amino acid; might help metabolism and endurance

3.2.4. Ginkgo Biloba

3.2.4.1. ...might help with memory, concentration, anti-depressant, circulation, and Alzheimer's

3.2.5. Ginseng

3.2.5.1. ...might help with energy, memory, and stress-relief

3.2.6. B Vitamins

3.2.6.1. thiamin (B1), inositol, niacin (B3), riboflavin (B2), cyanocobalamin, pyridoxine hydrochloride (B6), biotin (B8), folic acid (B9), pantothenic acid (B5), cyanocobalamin (B12). ...help you convert food into energy

3.2.7. Guarana

3.2.7.1. aka: Guaranine. ...is a stimulant; contains theobromine and theophylline

3.2.8. Taurine

3.2.8.1. ...is an amino acid; is controversial, but might help to regulate body functions during workouts

3.2.9. Anti-oxidants

3.2.9.1. Vit C (ascorbic acid), Vit E (acetate), Vit A (retinol; beta-carotene), Selenium. ...help your body defend against free radicals, illness, and cellular damage

3.2.10. RESOURCES:

3.2.10.1. Resource 1

3.2.10.2. Resource 2

3.3. Flavor Ideas

3.3.1. Cookies-n-Cream

3.3.2. Chocolate peanut butter

3.3.3. Vanilla

4. Group Members with Tasks

4.1. Amber

4.1.1. Bring video equipment

4.1.2. Create Mindmeister Map

4.1.3. Call the Alaska Club

4.2. Carol

4.2.1. Acting: Scientist

4.2.2. Bring a "ladybug" audio player

4.2.3. Bring iPod with the chosen music (e.g. "Eye of the Tiger")

4.2.4. Bowls / measuring

4.3. John

4.3.1. Bring weight equipment

4.4. ALL

4.4.1. Research ingredients

4.4.2. Brainstorm for video skits

4.5. Val

4.5.1. Make the charts for behind the scientist/trainer (if we do that type of skit)

4.5.1.1. Bar graph for ingredient comparisons

4.5.1.2. Chart for overall effects of different bars/drinks compared to our bar

4.6. Vladimir

4.6.1. Create wrapper design

4.6.2. Bring Weight equipment

4.6.3. Acting: Test subject

5. Product Motto Ideas

5.1. "Better than all those combined!" (showing the labels of the other energy drinks/bars)

5.2. Two versions of a quote: "Avoid/Forget the crash/fail - Bunch-o-munch" (use avoid w/ crash or fail and Forget with crash only) (would work well as a finish for the video I think... we would rerun the guy falling off treadmill and freeze frame finish with this.)

6. Products Already on the Market (we can use these as references)

6.1. Drinks

6.1.1. Red Bull Energy Drink

6.1.2. Monster Energy Drink

6.1.3. Full Throttle Energy Drink

6.1.4. Amp Energy Drink

6.1.5. XS Energy Drink

6.1.6. Redline Energy Drink

6.1.7. Rock Star Energy Drink

6.1.8. Spark Energy Drink

6.1.9. Hype Energy Drink

6.1.10. Wired X3000 Energy Drink

6.1.11. Energy Fizz Drink Mix

6.2. Bars

6.2.1. Perfect 10 Energy Bar

6.2.2. Balance Bar

6.2.3. PowerBar

6.2.4. Odwalla Food Bar

6.2.5. Clif Bar

6.2.6. Snickers Marathon Energy Bar

7. Technical Aspect

7.1. Audio

7.1.1. How much background noise/if any?

7.1.2. Eye of the Tiger for first part.

7.2. Camera

7.2.1. Carol needs a chance to become familiar with it.