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Start with WHY by Mind Map: Start with WHY
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Start with WHY

What drives the "inspirational" company

WHY

Not purely profit like most companies.

The Golden Circle

What<How<Why

Basis for successful company

Manipulation vs. Inspiration

Inspiration: A novel product that consumers want to buy

Manipulation: Using techniques to convince consumer they want product

Establishing a Following

Reaching out to people with similar WHY/ views as you

People with similar views will pay for goods they believe in.

Apple

Define a Clear WHY

Defining a clear WHY is like defining a mission statement

A clear WHY keeps company on the same page

7 Components of Entrepreneurial Marketing

proactive

indentification and explotation of opportunity

acquire and retain profitable costumers

innovative

risk management

resource leveraging

value creation