1. Chanel
1.1. paris-france
1.1.1. Chanel is headquartered in Neuilly-sur-Seine, in the Île-de-France region just outside of Paris.
1.2. Coco Chanel(1883-1971)
1.3. Its products cover clothes, fragrances, handbags and watches. The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit
1.4. CHAIRMAN Alain Wertheimer
1.5. The company boasts more than 120 boutiques worldwide.
1.5.1. Chanel SA's subsidiary companies include Chanel Inc. (US), Chanel K.K. (Japan), Chanel Hong Kong, Eres, Paraffection, and others
1.6. Founder Gabrielle "Coco" Chanel opened her first boutique in 1913, touting designs known for simplicity.
1.7. the company to have revenue of $9.6 billion in 2017, a 12% increase on 2016, and profits of $1.7 billion, up 19%.
1.8. establish 1910
2. LV
2.1. Brand of France
2.1.1. establish 1854
2.1.2. headquarters in Paris
2.2. target customers
2.2.1. rich and successful
2.2.2. wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.
2.3. Brand image
2.3.1. 3 capital and letter patterns LV
2.3.2. 33 colors used on 9 letters LV and 24 flowers.
2.3.3. All LV bags are not discounted ever ...
2.4. suitcases, bags, purses with vintage style
3. Zara
3.1. is a Spanish apparel retailer
3.1.1. one of the world’s most successful fashion retail brands
3.2. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes
3.3. the first Zara store in 1975 in central A Coruña, Galicia, Spain
3.4. Zara produces over 450 million items per year
3.4.1. There are 2259 Zara stores in 96 countries
3.4.2. Zara stores have men's and women's clothing as well as children's clothing (Zara Kids).
3.5. In 2019, Zara was ranked 29th on global brand consultancy Interbrand’s list of best global brands
3.5.1. ability to keep up with rapidly changing fashion trends and showcase it in its collections with very little delay - high quality and affordable