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OPC_class_2 by Mind Map: OPC_class_2
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OPC_class_2

students

Ildiko Kovacs

Susan Palmer

presentation of the class 02 (Feb, 26), given on March, 5

Rogers' Theory of PERCEIVED Attributes

5 conditions

Unified Theory of Acceptance and Use of Technology

Four direct determinants of User expectation and Usage behavior (waiter analogy)direct determinants of User expectation and Usage behavior (waiter analogy)

WCM - Website Communication Model

Four pillars of WCM

• 5th important thing to consider- The market in which you operate

TAM (Technology Acceptance Model)

Perceptions of the Public; for predicting user acceptance