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OPC_class_2 by Mind Map: OPC_class_2
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Ildiko Kovacs

Susan Palmer

presentation of the class 02 (Feb, 26), given on March, 5

Rogers' Theory of PERCEIVED Attributes

5 conditions

Trialability - possibility to try before adopting, e.g. 30 days trial for Adobe Photosgop

Observability - Possibility to observe the advantage of new tech, e.g. USB key vs. Floppy Disk

Relative advantage, e.g. Amazon Kindle vs. a traditional book

Complexibility – asking broad group about possibility of use (only do not ask the "Laggers"), i.e training for usage

Compatibility – how the tech will fit with a group

Unified Theory of Acceptance and Use of Technology

Four direct determinants of User expectation and Usage behavior (waiter analogy)direct determinants of User expectation and Usage behavior (waiter analogy)

Performance: how long will it last, when will people wonder why you are still using it

Effort: how much time will it take to learn, risk of damaging the technology

Social Influence: what do other people in my community think of it, does it suit social reputation

Facilitating conditions: how to make it easier

WCM - Website Communication Model

Four pillars of WCM

Content and services- what do we get from online communication (non human external resource)

Access tools – hard/ software GUI’s (non human internal resource)

People – Designer/ Producers etc. (human internal resource)

Users/ Clients –People accessing the website (external human resource)

• 5th important thing to consider- The market in which you operate

TAM (Technology Acceptance Model)

Perceptions of the Public; for predicting user acceptance

Ease of use