KnowHow RA Brand Discovery

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KnowHow RA Brand Discovery by Mind Map: KnowHow RA Brand Discovery

1. Competition

1.1. m1nd-set SA

2. Differentiators

2.1. Cost

2.2. real-time reporting

2.3. technology

2.4. clean data

2.5. Data Representativity

3. Brand Visibility

3.1. presentations

3.2. dashboard reportings

3.3. http://knowhowra.com

3.4. email signatures

3.5. LinkedIn?

3.6. Twitter?

3.7. Online Questionnaire

4. Personality

4.1. People

4.1.1. funny

4.1.2. Beautiful

4.1.3. nerdy

4.1.4. geeks

4.2. Brand

4.2.1. mindful

4.2.2. honest

4.2.3. experienced

4.2.4. Knowledgable

4.2.5. Adept

4.2.6. Adaptible

4.3. Likes/Dislike

4.3.1. dark blue

4.3.2. orange

4.3.3. No Reds or Pinks

5. Services

5.1. Surveys/Questionnaires

5.2. Customer Satisfaction Benchmarks

5.3. Research

6. Ideal Clients

6.1. AirFrance

6.2. KLM

6.2.1. city hopper

6.2.2. KLM

6.3. Finnair

7. Tagline?

8. Deliverables

8.1. Logo Variations

8.1.1. Vertical (or square)

8.1.2. Horiz (or square)

8.1.3. Icon

8.2. Brand Elements

8.3. Brand Style Guide

8.4. File types

8.4.1. .eps

8.4.2. .png

8.4.3. .svg

8.4.4. .ai