Customer's experience when evaluating propositions and deals

1. Who's responsible within the business?

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2. Is this a moment of truth?

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3. What does customer need to do?

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4. What does business need to do?

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5. Describe steps for customer journey

5.1. Awareness: Customer is made aware of the promotion or offer

5.1.1. Evaluation: Customer is empowered/allowed to evaluate the offer

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7. Discussion Feed

8. What impact does this have on the business?

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9. What is customer's emotional state?

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10. Mapping Customer Journeys

11. Share Best Practices (what people, process and technology aspects could be improved to deliver memorable customer experience)

11.1. People

11.2. Process

11.3. Technology

11.4. Quick Wins

11.5. Strategy

12. Upload and Share Youtube Videos