Brainstorming
by Ashwin Venkatraman

1. Advt
1.1. Advt Objectives
1.1.1. Ranking Gain
1.1.2. Installs @ Price Point
1.1.3. App Launch
1.1.4. LTV Maximisation / ROI Optimisation
1.2. Budgets
1.2.1. Launch Budget
1.2.1.1. Create Buzz
1.2.1.2. Get int to Top Ranking
1.2.2. Sustained Marketing Budget
1.2.2.1. Acquire More Users
1.2.2.2. Reactivate dormant users ?
1.2.2.3. Increase In-App Consumptions / engagement
1.3. Advt Asks
1.3.1. Higher ROI
1.3.2. more scale
1.3.3. try something new vs. repeat old & pray
1.3.4. Reduce Risk @ Higher Cost ?
2. Solutions mapping to User Actions
2.1. Targeting
2.2. Ad Experience
2.3. Facilitating Actions & Tracking
2.4. Facilitate consumption within App
3. Prioritize Ideas
3.1. Low Priority
4. Action Points
5. User Actions
5.1. Sees Ads
5.2. Explore / Interact with Ads
5.3. Act
5.4. Consume thru the App
6. User Proposition
6.1. See Right Ads, Ads are Value Adding ?
6.2. Better Ad Experience , Ad Choice / DND / Show me more / Show me later / Snooze ?
6.3. Action Options - Delayed Actions, Background Actions (e.g. Download in the background), reminders ?
6.4. Better Value, Seamless Consumption,
7. Advt Proposition : User propositioning
7.1. Rank Gain
7.1.1. Time limited Download offers
7.2. Installs @ CPI
7.2.1. All Install Driving Techniques
7.3. Launch of an App
7.3.1. Video Ads , Facilitate User Reviews & Social Sharing
7.4. Drive LTV
7.4.1. In-App Offer Discovery / Incentives / Discounts / Offers / Promotions