Brainstorming

1. Action Points

2. Prioritize Ideas

2.1. Low Priority

3. Advt Proposition : User propositioning

3.1. Rank Gain

3.1.1. Time limited Download offers

3.2. Installs @ CPI

3.2.1. All Install Driving Techniques

3.3. Launch of an App

3.3.1. Video Ads , Facilitate User Reviews & Social Sharing

3.4. Drive LTV

3.4.1. In-App Offer Discovery / Incentives / Discounts / Offers / Promotions

4. Advt

4.1. Advt Objectives

4.1.1. Ranking Gain

4.1.2. Installs @ Price Point

4.1.3. App Launch

4.1.4. LTV Maximisation / ROI Optimisation

4.2. Budgets

4.2.1. Launch Budget

4.2.1.1. Create Buzz

4.2.1.2. Get int to Top Ranking

4.2.2. Sustained Marketing Budget

4.2.2.1. Acquire More Users

4.2.2.2. Reactivate dormant users ?

4.2.2.3. Increase In-App Consumptions / engagement

4.3. Advt Asks

4.3.1. Higher ROI

4.3.2. more scale

4.3.3. try something new vs. repeat old & pray

4.3.4. Reduce Risk @ Higher Cost ?

5. Solutions mapping to User Actions

5.1. Targeting

5.2. Ad Experience

5.3. Facilitating Actions & Tracking

5.4. Facilitate consumption within App

6. User Actions

6.1. Sees Ads

6.2. Explore / Interact with Ads

6.3. Act

6.4. Consume thru the App

7. User Proposition

7.1. See Right Ads, Ads are Value Adding ?

7.2. Better Ad Experience , Ad Choice / DND / Show me more / Show me later / Snooze ?

7.3. Action Options - Delayed Actions, Background Actions (e.g. Download in the background), reminders ?

7.4. Better Value, Seamless Consumption,