Brainstorming

1. Advt

1.1. Advt Objectives

1.1.1. Ranking Gain

1.1.2. Installs @ Price Point

1.1.3. App Launch

1.1.4. LTV Maximisation / ROI Optimisation

1.2. Budgets

1.2.1. Launch Budget

1.2.1.1. Create Buzz

1.2.1.2. Get int to Top Ranking

1.2.2. Sustained Marketing Budget

1.2.2.1. Acquire More Users

1.2.2.2. Reactivate dormant users ?

1.2.2.3. Increase In-App Consumptions / engagement

1.3. Advt Asks

1.3.1. Higher ROI

1.3.2. more scale

1.3.3. try something new vs. repeat old & pray

1.3.4. Reduce Risk @ Higher Cost ?

2. Solutions mapping to User Actions

2.1. Targeting

2.2. Ad Experience

2.3. Facilitating Actions & Tracking

2.4. Facilitate consumption within App

3. Prioritize Ideas

3.1. Low Priority

4. Action Points

5. User Actions

5.1. Sees Ads

5.2. Explore / Interact with Ads

5.3. Act

5.4. Consume thru the App

6. User Proposition

6.1. See Right Ads, Ads are Value Adding ?

6.2. Better Ad Experience , Ad Choice / DND / Show me more / Show me later / Snooze ?

6.3. Action Options - Delayed Actions, Background Actions (e.g. Download in the background), reminders ?

6.4. Better Value, Seamless Consumption,

7. Advt Proposition : User propositioning

7.1. Rank Gain

7.1.1. Time limited Download offers

7.2. Installs @ CPI

7.2.1. All Install Driving Techniques

7.3. Launch of an App

7.3.1. Video Ads , Facilitate User Reviews & Social Sharing

7.4. Drive LTV

7.4.1. In-App Offer Discovery / Incentives / Discounts / Offers / Promotions