Holiday D2C

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Holiday D2C by Mind Map: Holiday D2C

1. Ebay

1.1. listing managment System connects to Netsuite

1.2. Ebay Store

1.2.1. Store Listings

1.2.2. Auction Listings

2. Amazon

2.1. listing managment System connects to Netsuite

2.2. FBA

2.3. Merchant fulfilled

2.4. Price Match Software

2.4.1. Stay competitive with competition

3. Website

3.1. Shopify

3.1.1. System connects to Netsuite

3.1.2. Traffic Tracking

3.1.2.1. Analytics

3.1.2.2. GTM

3.1.3. Website

3.1.3.1. Product pages

3.1.3.2. Collection pages (category landing pages)

3.1.3.2.1. Vendor

3.1.3.2.2. Product Type

3.1.3.3. Static content pages

3.1.3.3.1. about us

3.1.3.3.2. contact us

3.1.3.3.3. ToS

3.1.3.3.4. Privacy Policy

3.1.3.3.5. ADA compliance

3.1.3.3.6. GDPR compliance

3.1.3.4. Apps

3.1.3.4.1. Email

3.1.3.4.2. Search

3.1.3.4.3. Filter

3.1.3.4.4. Affiliate

3.1.3.4.5. Image Surpression

3.1.3.4.6. Page Builders

3.1.3.4.7. Meta Fields

3.1.3.4.8. ReAmaze

3.1.4. Payments

3.1.4.1. Credit Card Gateway

3.1.4.2. Paypal

3.1.4.3. Bitcoin

3.1.4.4. Checkout with Amazon

3.1.4.5. Payment plans

3.1.4.5.1. Klarna

3.1.4.6. Fraud Protection

3.2. Advertising/Marketing

3.2.1. SEO

3.2.1.1. On site

3.2.1.1.1. Done during site development

3.2.1.1.2. Product page creation

3.2.1.1.3. Core Web Vitals

3.2.1.2. Off Site

3.2.1.2.1. Content marketing

3.2.1.2.2. PR

3.2.2. PPC Ads

3.2.2.1. Google Ads

3.2.2.2. Google Shopping

3.2.2.3. Bing Ads

3.2.2.4. Connexity

3.2.3. Email

3.2.3.1. The Growth Marketing Platform for Online Businesses - Klaviyo

3.2.3.2. Email collecting

3.2.3.2.1. Onsite pop-up forms

3.2.3.2.2. Integrated email forms

3.2.4. Affiliate Marketing

3.2.4.1. Trusted Affiliate Marketing Network | ShareASale

3.2.5. Social

3.2.5.1. Video creation

3.2.5.2. Platforms

3.2.5.2.1. IG

3.2.5.2.2. FB

3.2.5.2.3. Twitter

3.2.5.2.4. Snapchat

3.2.5.2.5. Tiktok

3.3. System Setup

3.3.1. Merchant Center

3.3.2. Search Console

3.3.3. Analytics

3.3.4. Tag Manager

3.3.5. NetSuite to Shopify Integration

4. Customer Service

4.1. Re:amaze - Customer service

4.2. Product Knowledge

4.2.1. able to measure products

4.2.2. Answer product related questions

4.3. Shipping related questions

4.4. Email Support

4.4.1. Responses < 24 hours

4.5. Live Chat Support

4.5.1. online M-F

4.6. Phone Support

4.6.1. Available M-F

5. Shipping/Logistics

5.1. Must be able to ship orders in 24 hours

5.1.1. HIGH PRIORITY

6. What is Holidays Unique Proposition? Why would people find and shop at your Website?

6.1. Please dont say price

6.2. Too many generic buy everything at one store shops

6.2.1. Examples

6.2.1.1. Adam & Eve Adult Toy Store | Best Sex Toys for Men & Women

6.2.1.2. Sex Toys & Adult Toys - Online Store | PinkCherry

6.2.1.3. Online Sex Toy Shop | Adult Sex Toys for Men, Women & Couples

6.3. Need a reason for people to shop with you

6.3.1. Niche Market?