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California Associaiton of REALTORS Association Executive Professional Development by Mind Map: California Associaiton of REALTORS
Association Executive Professional
Development
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California Associaiton of REALTORS Association Executive Professional Development

Cost Structure

Cost driven

Value driven

FIxed cost

Economies of scale

Variable cost

Economies of scope

Revenues

Events

Recurring, Annual awards banquet, Economic Forecast, Customer appreciation party, Broker involvement, Affilate maximization seminar, Expo

Special event, Bootcamp, VIP

RPAC

Single contribution

Recurring contribution

Promotion, Create a webinar, Dare-aoke, Contest, Video sales letter

Payment, Login to access payment link, Create a demo video

Lending, renting, leasing of facility

Weddings

Education classes

Meeting rooms

Birthday parties

Licensing

Staff time

Education content

Education

CE, Cross-sell other designations

Designations, Cross-sell other designations

Webinars, Synchronous, Asynchronous

Affiliate content providers, Membership programs, Products, Revenue share

Sponsorships

Advertising

Events

Affiliate

Online marketing

Membership

Advertising our channels

Pay Per Click/Impression, Social media, Facebook updates, Linkedin announcements, Twitter mentions, Mobile, App, Mobile display, Website blog, Banners, Sidebars

Print, Newsletter, Banner ad, Sidebars, Postcard, Call to action link

YouTube, Call to action link included in video and description

Media, Television, Interviews, Radio, Interviews

Events, Tiered Sponsorship Packages, Premium, Gold, Silver

Key resources

Staff

In house

Outsourced, 99 Designs, Fiverr, oDesk

Intellectual property

Course content

Methodology

Cash reserves

Invest in secure assets

Facility

Use for facility rental

Rent meeting space

REALTOR Brand

Trademark

Key partnerships

Advertisers

Sponsors of events

Supplier of services/products

Affiliate members

MLS

MLS log-in notices

IDX vendors

Suppliers

What services does a REALTOR use?

Affiliate members

Create value proposition

Deliver message using existing channels

Sell affiliate membership

Influencers

High clout score

Past presidents

Top brokers

Government officials

Education content providers

Professional speakers

Subject matter experts

Institutions

Real Estate organizations

CRS

REBAC

IREM

Commercial

Investment clubs

Appraisal

Insurance/Mortgage

Media

Television

Radio

Magazine

Value proposition

MLS

Reports

Access

Customizable tools

Education

Save time

Save hassles making mistakes

Increase profitability

Networking

Increase broker cooperation

Find trusted vendors

Referrals

Make more money

Serve clients

Save time

Brand/status

Higher perceived value

Credibility

Arbitration on commissions

Trusted advisor

Price

Small investment

Cost reduction

Save money on bundled servces

Save time finding preferred services

Risk reducation

Keep out of court

Keep your license

Accessibility

Mobile access

Onsite access

Convenience/usability

Easy to navigate online channels, Calls to action are easily identifiable, Copy is easy to read

Pay dues online

Online registration

Channels

Owned

Website, SEO, Lead generation

Blog, Subscribe to blog by email, Compelling copy, One call to action

Partnered

Affiliates

Face to face

Yelp me out cards

Business cards with call to action

Direct mail

Email

A/B Split testing

HTML design

Auto-responders

List building

Phone

Click to call

Voicemail testimonials

Social media

Facebook, Pages, Page lists, Page cover, Page admin, Profile optimization, Disclosure, Communication channels, Groups, Create community docs, Advertising, Engagement, Integration

LInkedin, Groups, Profile/company optimization, Keyword, Web links, Conversion, Integration, Slideshare, Blog

Twitter, List building, Create lists from customer segments, Listening, Twilert, Engagement, Hootsuite, @mentions, RTs, Hashtags, Pictures, Compelling headlines, Scheduling, Instagram, Integration, Hootsuite, Instagram, Twitvid, Foursquare, Mobile, Hootsuite, Twitvid, Foursquare

Customer relationships

Communities

Avectra

Facebook groups

Linkedin groups

Transactional

Live store

Education classes

Online store

Database rental

Self service

Online video FAQs

Online store

Personal assistance

Skype

Join.me

Telephone, Voicemail, Click to call

Live chat, Live chat service, Skype, Meebo

Long term

Distinguished awards

Special invitations to events

Curation

Contests

Twitter hashtags

YouTube playlists

Slideshare presentations

Import RSS feeds

Customer segments

Taking invetory

How many members do you have?

How many members have done one transaction?

How many members have logged in MLS in last 3 months?

List building

Online form, Embed code, Link to form

SMS opt-in, Facebook page, Twitter follow, Constant Contact email

Groups

Members, International, Commerical, Property management, Residential

Broker owners, Large sized, Medium sized, Small independent

Suppliers, REALTOR vendors, Association vendors

Affiliates, Content providers, Vendors

Consumers, Public advocacy, MLS, Referral

Influencers, RPAC major donors, Social media influencers, Politicians

Key activities

Communicate value proposition

Strong call to action, Shortened link, Tracked, Customized

Video sales letters

Create compelling copy (what's in it for them?)

Reach markets

Partner channels, Social media marketing, Affiliate marketing

Shop stewards, Paid, Volunteer, Brokers

Owned channels, Email marketing, Website, Print, Newspaper, Newsletter, Postcard

Advertising calls to action (expense), Pay Per Click/Impression, Google, YouTube advertising, Google Adwords, Gmail advertising, Social media, Facebook Advertising, Linkedin Advertising, Mobile, Print, Newspaper, Newsletter, Billboard, Postcard, Media, Television, Radio

Maintain customer relatinoships

Social relationship management, Twitter lists, Customer segment retweets, Customer segment mentions, Facebook lists, Engagement with customer segments, Avectra, Social CRM, Payment gateway

Online tools, Postcard app, Virtual meeting, Skype, One on one meetings, Google Hangout, Board meeting, Join.me, Tech support, Video email, Bomb bomb, Eyejot

Telephone

Earn revenues

See Revenues Link

Risk management

Monitor of comments online, Google Alerts, Twilert, Socialmention, Hoosuite

Intellectual property, Images, Crystal Graphics, Make your own, Videos, iStock videos, Make your own, Music, Royalty FREE Music, Make your own, Copy, Copyscape

Staff Training

Skill sets, Writing copy, Editing, Microsoft Word, Creating reports, Drafting documents, Wordpress, Captivating title, Gut wrenching copy, Include pictures, links, videos, etc., Keyword opitimized, Urgent call to action, Creating the offer, Compelling subject line, Aggravate the problem, List the benefits, List the features, Calls to Action, Fear induced, Deductive logic, Desire to do/be more, Publishing, Issuu, Wordpress, Dropbox, Social media, Picture, Capturing, Mobile Phone, Canon SLR, Editing, Picmonkey web tool, Auto-stich iPhone app, Photoshop Express iPhone app, Skitch iPad app, Snag-it, Publishing, Flickr, Picassa, Instagram, Hootsuite, Video, Capturing, Mobile Phone, Canon SLR, Camtasia, Complete Fiverr job description, Editing, iMovie, Windows Movie Maker, Complete Fiverr job description, Publishing, YouTube, Amazon S3/Easy video player, Vimeo, Presentations, Creating/Editing, Prezi, Keynote, PowerPoint, Publishing, Slideshare, Sliderocket, Dropbox

Online marketing, Conversion, A/B testing, Usertesting, Clicktale, Google website optimizer, Email marketing, A/B testing, HTML design, Creating subject lines and copy, Social media marketing, Content creation, Monitoring, Lead generation, Relationship building, Search engine optimization, Keyword analysis, Google Keyword Tool, WordTracker, Content creation, Include low competition, high traffic key words, Include pictures, internal links, and external links, Content optimization, Title description and tags, H1, H2 <head> tags, Alt picture tags, links and descriptions

Content creation

YouTube, Video FAQs, SEO from keyword optimization, Viral videos with calls to action, Lead generation

Online sale presentations, Lead generation, SEO from keyword optimization

Templates and forms, Mobile signatures, Productivity