1. Cost Structure
1.1. Cost driven
1.2. Value driven
1.3. FIxed cost
1.4. Economies of scale
1.5. Variable cost
1.6. Economies of scope
2. Key activities
2.1. Communicate value proposition
2.1.1. Strong call to action
2.1.1.1. Shortened link
2.1.1.2. Tracked
2.1.1.3. Customized
2.1.2. Video sales letters
2.1.3. Create compelling copy (what's in it for them?)
2.2. Reach markets
2.2.1. Partner channels
2.2.1.1. Social media marketing
2.2.1.2. Affiliate marketing
2.2.2. Shop stewards
2.2.2.1. Paid
2.2.2.2. Volunteer
2.2.2.3. Brokers
2.2.3. Owned channels
2.2.3.1. Email marketing
2.2.3.2. Website
2.2.3.3. Print
2.2.3.3.1. Newspaper
2.2.3.3.2. Newsletter
2.2.3.3.3. Postcard
2.2.4. Advertising calls to action (expense)
2.2.4.1. Pay Per Click/Impression
2.2.4.1.1. Google
2.2.4.1.2. Social media
2.2.4.1.3. Mobile
2.2.4.2. Print
2.2.4.2.1. Newspaper
2.2.4.2.2. Newsletter
2.2.4.2.3. Billboard
2.2.4.2.4. Postcard
2.2.4.3. Media
2.2.4.3.1. Television
2.2.4.3.2. Radio
2.3. Maintain customer relatinoships
2.3.1. Social relationship management
2.3.1.1. Twitter lists
2.3.1.1.1. Customer segment retweets
2.3.1.1.2. Customer segment mentions
2.3.1.2. Facebook lists
2.3.1.2.1. Engagement with customer segments
2.3.1.3. Avectra
2.3.1.3.1. Social CRM
2.3.1.3.2. Payment gateway
2.3.2. Online tools
2.3.2.1. Postcard app
2.3.2.2. Virtual meeting
2.3.2.2.1. Skype
2.3.2.2.2. Google Hangout
2.3.2.2.3. Join.me
2.3.2.3. Video email
2.3.2.3.1. Bomb bomb
2.3.2.3.2. Eyejot
2.3.3. Telephone
2.4. Earn revenues
2.5. Risk management
2.5.1. Monitor of comments online
2.5.1.1. Google Alerts
2.5.1.2. Twilert
2.5.1.3. Socialmention
2.5.1.4. Hoosuite
2.5.2. Intellectual property
2.5.2.1. Images
2.5.2.1.1. Crystal Graphics
2.5.2.1.2. Make your own
2.5.2.2. Videos
2.5.2.2.1. iStock videos
2.5.2.2.2. Make your own
2.5.2.3. Music
2.5.2.3.1. Royalty FREE Music
2.5.2.3.2. Make your own
2.5.2.4. Copy
2.5.2.4.1. Copyscape
2.6. Staff Training
2.6.1. Skill sets
2.6.1.1. Writing copy
2.6.1.1.1. Editing
2.6.1.1.2. Publishing
2.6.1.2. Picture
2.6.1.2.1. Capturing
2.6.1.2.2. Editing
2.6.1.2.3. Publishing
2.6.1.3. Video
2.6.1.3.1. Capturing
2.6.1.3.2. Editing
2.6.1.3.3. Publishing
2.6.1.4. Presentations
2.6.1.4.1. Creating/Editing
2.6.1.4.2. Publishing
2.6.2. Online marketing
2.6.2.1. Conversion
2.6.2.1.1. A/B testing
2.6.2.1.2. Usertesting
2.6.2.1.3. Clicktale
2.6.2.1.4. Google website optimizer
2.6.2.2. Email marketing
2.6.2.2.1. A/B testing
2.6.2.2.2. HTML design
2.6.2.2.3. Creating subject lines and copy
2.6.2.3. Social media marketing
2.6.2.3.1. Content creation
2.6.2.3.2. Monitoring
2.6.2.3.3. Lead generation
2.6.2.3.4. Relationship building
2.6.2.4. Search engine optimization
2.6.2.4.1. Keyword analysis
2.6.2.4.2. Content creation
2.6.2.4.3. Content optimization
2.7. Content creation
2.7.1. YouTube
2.7.1.1. Video FAQs
2.7.1.2. SEO from keyword optimization
2.7.1.3. Viral videos with calls to action
2.7.1.4. Lead generation
2.7.2. Online sale presentations
2.7.2.1. Lead generation
2.7.2.2. SEO from keyword optimization
2.7.3. Templates and forms
2.7.3.1. Mobile signatures
2.7.3.2. Productivity
3. Customer relationships
3.1. Communities
3.1.1. Avectra
3.1.2. Facebook groups
3.1.3. Linkedin groups
3.2. Transactional
3.2.1. Live store
3.2.2. Education classes
3.2.3. Online store
3.2.4. Database rental
3.3. Self service
3.3.1. Online video FAQs
3.3.2. Online store
3.4. Personal assistance
3.4.1. Skype
3.4.2. Join.me
3.4.3. Telephone
3.4.3.1. Voicemail
3.4.3.2. Click to call
3.4.4. Live chat
3.4.4.1. Live chat service
3.4.4.2. Skype
3.4.4.3. Meebo
3.5. Long term
3.5.1. Distinguished awards
3.5.2. Special invitations to events
3.6. Curation
3.6.1. Contests
3.6.2. Twitter hashtags
3.6.3. YouTube playlists
3.6.4. Slideshare presentations
3.6.5. Import RSS feeds
4. Key resources
4.1. Staff
4.1.1. In house
4.1.2. Outsourced
4.1.2.1. 99 Designs
4.1.2.2. Fiverr
4.1.2.3. oDesk
4.2. Intellectual property
4.2.1. Course content
4.2.2. Methodology
4.3. Cash reserves
4.3.1. Invest in secure assets
4.4. Facility
4.4.1. Use for facility rental
4.4.2. Rent meeting space
4.5. REALTOR Brand
4.5.1. Trademark
5. Key partnerships
5.1. Advertisers
5.1.1. Sponsors of events
5.1.2. Supplier of services/products
5.1.3. Affiliate members
5.2. MLS
5.2.1. MLS log-in notices
5.2.2. IDX vendors
5.3. Suppliers
5.3.1. What services does a REALTOR use?
5.4. Affiliate members
5.4.1. Create value proposition
5.4.2. Deliver message using existing channels
5.4.3. Sell affiliate membership
5.5. Influencers
5.5.1. High clout score
5.5.2. Past presidents
5.5.3. Top brokers
5.5.4. Government officials
5.6. Education content providers
5.6.1. Professional speakers
5.6.2. Subject matter experts
5.6.3. Institutions
5.7. Real Estate organizations
5.7.1. CRS
5.7.2. REBAC
5.7.3. IREM
5.7.4. Commercial
5.7.5. Investment clubs
5.7.6. Appraisal
5.7.7. Insurance/Mortgage
5.8. Media
5.8.1. Television
5.8.2. Radio
5.8.3. Magazine
6. Revenues
6.1. Events
6.1.1. Recurring
6.1.1.1. Annual awards banquet
6.1.1.2. Economic Forecast
6.1.1.3. Customer appreciation party
6.1.1.3.1. Broker involvement
6.1.1.3.2. Affilate maximization seminar
6.1.1.3.3. Expo
6.1.2. Special event
6.1.2.1. Bootcamp
6.1.2.2. VIP
6.2. RPAC
6.2.1. Single contribution
6.2.2. Recurring contribution
6.2.3. Promotion
6.2.3.1. Create a webinar
6.2.3.2. Dare-aoke
6.2.3.3. Contest
6.2.3.4. Video sales letter
6.2.4. Payment
6.2.4.1. Login to access payment link
6.2.4.1.1. Create a demo video
6.3. Lending, renting, leasing of facility
6.3.1. Weddings
6.3.2. Education classes
6.3.3. Meeting rooms
6.3.4. Birthday parties
6.4. Licensing
6.4.1. Staff time
6.4.2. Education content
6.5. Education
6.5.1. CE
6.5.1.1. Cross-sell other designations
6.5.2. Designations
6.5.2.1. Cross-sell other designations
6.5.3. Webinars
6.5.3.1. Synchronous
6.5.3.2. Asynchronous
6.5.4. Affiliate content providers
6.5.4.1. Membership programs
6.5.4.2. Products
6.5.4.3. Revenue share
6.6. Sponsorships
6.6.1. Advertising
6.6.2. Events
6.7. Affiliate
6.7.1. Online marketing
6.7.2. Membership
6.8. Advertising our channels
6.8.1. Pay Per Click/Impression
6.8.1.1. Social media
6.8.1.1.1. Facebook updates
6.8.1.1.2. Linkedin announcements
6.8.1.1.3. Twitter mentions
6.8.1.2. Mobile
6.8.1.2.1. App
6.8.1.2.2. Mobile display
6.8.1.3. Website blog
6.8.1.3.1. Banners
6.8.1.3.2. Sidebars
6.8.2. Print
6.8.2.1. Newsletter
6.8.2.1.1. Banner ad
6.8.2.1.2. Sidebars
6.8.2.2. Postcard
6.8.2.2.1. Call to action link
6.8.3. YouTube
6.8.3.1. Call to action link included in video and description
6.8.4. Media
6.8.4.1. Television
6.8.4.1.1. Interviews
6.8.4.2. Radio
6.8.4.2.1. Interviews
6.8.5. Events
6.8.5.1. Tiered Sponsorship Packages
6.8.5.1.1. Premium
6.8.5.1.2. Gold
6.8.5.1.3. Silver
7. Customer segments
7.1. Taking invetory
7.1.1. How many members do you have?
7.1.2. How many members have done one transaction?
7.1.3. How many members have logged in MLS in last 3 months?
7.2. List building
7.2.1. Online form
7.2.1.1. Embed code
7.2.1.2. Link to form
7.2.2. SMS opt-in
7.2.2.1. Facebook page
7.2.2.2. Twitter follow
7.2.2.3. Constant Contact email
7.3. Groups
7.3.1. Members
7.3.1.1. International
7.3.1.2. Commerical
7.3.1.3. Property management
7.3.1.4. Residential
7.3.2. Broker owners
7.3.2.1. Large sized
7.3.2.2. Medium sized
7.3.2.3. Small independent
7.3.3. Suppliers
7.3.3.1. REALTOR vendors
7.3.3.2. Association vendors
7.3.4. Affiliates
7.3.4.1. Content providers
7.3.4.2. Vendors
7.3.5. Consumers
7.3.5.1. Public advocacy
7.3.5.2. MLS
7.3.5.3. Referral
7.3.6. Influencers
7.3.6.1. RPAC major donors
7.3.6.2. Social media influencers
7.3.6.3. Politicians
8. Channels
8.1. Owned
8.1.1. Website
8.1.1.1. SEO
8.1.1.2. Lead generation
8.1.2. Blog
8.1.2.1. Subscribe to blog by email
8.1.2.2. Compelling copy
8.1.2.3. One call to action
8.2. Partnered
8.2.1. Affiliates
8.3. Face to face
8.3.1. Yelp me out cards
8.3.2. Business cards with call to action
8.4. Direct mail
8.5. Email
8.5.1. A/B Split testing
8.5.2. HTML design
8.5.3. Auto-responders
8.5.4. List building
8.6. Phone
8.6.1. Click to call
8.6.2. Voicemail testimonials
8.7. Social media
8.7.1. Facebook
8.7.1.1. Pages
8.7.1.1.1. Page lists
8.7.1.1.2. Page cover
8.7.1.1.3. Page admin
8.7.1.2. Profile optimization
8.7.1.2.1. Disclosure
8.7.1.2.2. Communication channels
8.7.1.3. Groups
8.7.1.3.1. Create community docs
8.7.1.4. Advertising
8.7.1.5. Engagement
8.7.1.6. Integration
8.7.2. LInkedin
8.7.2.1. Groups
8.7.2.2. Profile/company optimization
8.7.2.2.1. Keyword
8.7.2.2.2. Web links
8.7.2.3. Conversion
8.7.2.4. Integration
8.7.2.4.1. Slideshare
8.7.2.4.2. Blog
8.7.3. Twitter
8.7.3.1. List building
8.7.3.1.1. Create lists from customer segments
8.7.3.2. Listening
8.7.3.2.1. Twilert
8.7.3.3. Engagement
8.7.3.3.1. Hootsuite
8.7.3.3.2. Instagram
8.7.3.4. Integration
8.7.3.4.1. Hootsuite
8.7.3.4.2. Instagram
8.7.3.4.3. Twitvid
8.7.3.4.4. Foursquare
8.7.3.5. Mobile
8.7.3.5.1. Hootsuite
8.7.3.5.2. Twitvid
8.7.3.5.3. Foursquare
9. Value proposition
9.1. MLS
9.1.1. Reports
9.1.2. Access
9.1.3. Customizable tools
9.2. Education
9.2.1. Save time
9.2.2. Save hassles making mistakes
9.2.3. Increase profitability
9.3. Networking
9.3.1. Increase broker cooperation
9.3.2. Find trusted vendors
9.4. Referrals
9.4.1. Make more money
9.4.2. Serve clients
9.4.3. Save time
9.5. Brand/status
9.5.1. Higher perceived value
9.5.2. Credibility
9.5.3. Arbitration on commissions
9.5.4. Trusted advisor
9.6. Price
9.6.1. Small investment
9.7. Cost reduction
9.7.1. Save money on bundled servces
9.7.2. Save time finding preferred services
9.8. Risk reducation
9.8.1. Keep out of court
9.8.2. Keep your license
9.9. Accessibility
9.9.1. Mobile access
9.9.2. Onsite access
9.10. Convenience/usability
9.10.1. Easy to navigate online channels
9.10.1.1. Calls to action are easily identifiable
9.10.1.2. Copy is easy to read
9.10.2. Pay dues online
9.10.3. Online registration