1. Drive significant support for our mission priorities through Major and Planned Gifts
1.1. Which donors in my file are most likely to give a major gift? planned gift?
1.2. Which donors are likely to upgrade from the current gift?
1.3. What characteristics are most predictive of someone who will make a major gift? planned gift?
1.4. Which aspects of my mission are major donors most willing to invest in?
1.5. Who on my board or in my circle of influence knows our major gift prospects?
1.6. Which partnerships are yielding the most planned giving leads?
2. Attract and engage new audiences through meaningful experiences at Special Events
2.1. How effective are channels like and gaming or the use of streaming in engaging new audiences through our special events?
2.2. What is the right balance between virtual and in person?
2.3. How do Run/Walk/Ride events need to evolve to remain relevant to younger audiences?
2.4. How can I optimize costs and execute Special events at a better ROI?
2.5. Which events should be sunset? merged?
2.6. Are we attracting and retaining our target audience?
2.7. Are we raising awareness and educating more people about our cause?
3. Drive unrestricted revenue through Direct Marketing
3.1. Which channel is most effective at driving net income?
3.2. What is the profile of a monthly donor and which donors in my file meet that profile?
3.3. When are donors likely to lapse?
3.4. What is the profile of the most responsive donor by channel?
3.5. What new channels are showing success in acquiring new donors at a reasonable cost?
3.6. How many touches and through which channels will drive the highest response rate?
3.7. What aspects of my mission will drive the highest response rate for which segment?
3.8. How many impressions are we getting and what is the conversion rate by channel?
3.9. What are the demographics of my donors by channel and how are they changing?
4. Provide a seamless & enjoyable experience for donors, volunteers and participants
4.1. How satisfied are our donors with the donation experience? our participants with the event experience?
4.2. What are our abandonment rates on our donation page?
4.3. What are our one time and monthly giving conversion rates off our donation page?
4.4. Show me a holistic view of how an individual is involved and what their lifetime value is - inclusive of events, direct marketing, major giving, volunteering, etc.
5. Leverage Corporate Alliances to broaden our reach and scale our impact
5.1. Which corporations have the greatest alignment to my mission?
5.2. Which industries do we have the greatest penetration in / opportunity in?
5.3. What is the full contribution to our cause of our top Corporate partners (# of employee volunteers, $ donated, product donated, etc)?
5.4. How much revenue are we generating through cause marketing? Which alliances are the most productive?
5.5. Which public sector and commercial sector entities could best assist us in accelerating our larger vision?
