Facebook Ads

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Facebook Ads by Mind Map: Facebook Ads

1. What to promote?

1.1. iSoftStone page

1.1.1. General Ads -159,000,000

1.1.1.1. Title

1.1.1.2. Text

1.1.1.3. Image

1.1.1.4. Landing view

1.1.1.5. Friends in network liking ISS

1.1.2. Friends in network liking ISS -4,300

1.1.2.1. Title&Image are fixed

1.2. Specific post(s)

1.2.1. Appointed Post

1.2.1.1. Just post -159,000,000

1.2.1.1.1. Brand clickable

1.2.1.1.2. Post clickable

1.2.1.1.3. Landing page fixed

1.2.1.1.4. URL tags to track

1.2.1.2. Friends in network liking the post -Less than 4,300

1.2.1.2.1. Post clickable

1.2.1.2.2. Landing page fixed

1.2.1.2.3. No URL tags

1.2.2. Always the newest

1.2.2.1. Just post -159,000,000

1.2.2.1.1. Brand clickable

1.2.2.1.2. Post clickable

1.2.2.1.3. Landing page fixed

1.2.2.1.4. URL tags to track

2. Who to target?

2.1. General

2.1.1. Location

2.1.1.1. U.S.

2.1.2. Age

2.1.2.1. No limit(13+)

2.1.3. Gender

2.1.3.1. All

2.2. Category

2.2.1. Specific interests?

2.2.2. All or Business/Technology?

2.3. Connection

2.3.1. All or Only people not connected to iSoftStone? -160,000,000

2.4. Other

2.4.1. Language

2.4.2. Education

2.4.3. Workplace

2.4.4. Relationship

3. Objective

3.1. CPM (Cost 1000 Impression)

3.1.1. Max Budget

3.1.1.1. $ Lifetime Budget

3.1.1.2. $ Per day

3.2. CPC (Cost Per Click)

3.2.1. Max Budget

3.2.1.1. $ Lifetime Budget

3.2.1.2. $ Per day

3.2.2. Bid with other Ads

3.2.2.1. each click costs $0.88–$1.99 in order to compete

4. Implementation

4.1. Different Campaigns for different ads

4.2. Time Zone: US-LA

4.3. Currency: USD

5. Target: Increase numbers of "Likes"