External and internal factors

1. Internal factors

1.1. All the controllable elements inside a form that influence how well a firm operates.

1.2. Firms strengths and weaknesses

2. Internal factors FitnessFirst

2.1. Strengths, corporate culture, qualified new staff, financial situation

3. External factors

3.1. Elements outside the firm that may affect it in a positive or negative way.

3.2. Firms opportunities and threats

4. External factors FitnessFirst

4.1. Competitors, laws, environment, market, demographics, economical situation