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OPC_class_7 by Mind Map: OPC_class_7
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presentation of the class 07 (April, 30), given on May, 07

Mariam Hayryan

Marucci Daniele

Njomeza Alaj

PULL Technologies

PUSH Technologies


Mailing List/E-Newsletters

Advantages, Push (Deciding when to send, generating traffic to the website, Ideas about readership (General information about the subscribers), Inexpensive (No stamps, no envelops), Trackability (Address validity, Overquota of non-used addresses, Number of read messages), Management (specialized software vs manual management)

Quality, Opt in, Every e-mail address in a mailing list is provided by the owner, Opt out, Each message (information about unsubscribing options in each message), Easy (unsubscribing should be easy), Effective (a last message / stop lists)

Quantity, Don't bore the user, Don't keep long silence, keep them feel "belonging to the family"

Facebook ads vs Google ads

Facebook: not only keywords, but also images

Facebook: selecting the user by age, sex, education, workplace, relationships, interests, language

Facebook: estimated number of the specified users

Facebook: targeting country, city Google: location more specified