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Sept 26th - 3 Technology and Innovation Session Session by Mind Map: Sept 26th - 3 Technology
 and Innovation Session
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Sept 26th - 3 Technology and Innovation Session Session

5. augmented reality

Remco Vroom

Director Mobile Augmented Reality & CEO

TAB Worldmedia



mobile innovation

augmented reality

mobile goes faster than pc, smartphone, takes on fast, change behaviour of people


culture of availability

we depend on our phones

our shopping compagnion

usage, inspiration, prod info, compare prices, read consumer review, find stores, make purchaes

everyone is doing it

building an app it not enough

we expect more then info

use augmented reality, mix digital witj real world, happeing on, mobile, real world

everyone with iPhone. Android can use it


example Anne Klein, see thru camera of phone how a watch look like on your own arm

see product in 3d via phone in a mag, directly buy it


marketing apps, lots of info, go to a store, scan a poster, something happen, give extra premium/ reward

aurasma, M&S billboard

3d tech & gps, valuable info, market data

recognition, recognize people?, klik for iPhone, location


digital footprint, send a tweet/ also post location, tweeps around, look what others are twittering

socialmedia apps, give location, there is a whole new aura of digital content creates around yoru store, with AR you make it visible, foursquare, instagram

examples, example marktplaats, unibail rodamco, discover what stores are there, projection on, glasses, screen of car, see how buildings will look like in teh future (being build)


they epect more

need to be, actived, suprised

mobile moves fast

google glasses by end of year


about to size, tech is advancing, size are an issue online

huge disconnect

not all tech work

bridge, more accurate fit, still high returns, lacked on communications

problem, online size chart are not align with what the sell

solution, market fit, marketing & comms on fit

AR peoples location being sensitive?

can be seen by anybody

people do it themselve, foursquare, fb places

privacy of location, not storing dating, or track people

are people aware of what the send out, leaving a digitial footpint out for everyone to see

are these concepts actionable

AR will become a part of apparel

how do we get to harmonized fit/ standards for garments, can IAF play a role?

people lie on their measurements so hat wont fit

fit forms, differences are relative subtle, zara has 1 fit, 8 sizes, smales 5 in china, larest 5 in us, fit is not value proposition, its newness

IAF can play a role in fit forms

example levi's Cuve ID, #1 product launch all because of fit, if it wasn't for fit we didnt have women cusomers

4. how does the consumer get the right size in the shop?

Ed Gribbin


Alvanon, Inc.


combine mike with frank

new tech trend

find right size

cost of mark downs

what didnt sell, fit is critical


take 3d tech and better fit for human body

discipline, design, sourcing, etc

make more products fit better

300.000 scans from 21 countries

body shapes of demographics

largest manuf of tech fit forms

grown sales

better custom loyalty by better fit

fit is about, initmate, men, women, kids

#1 reason, buys a product, return it


shopping can be, fun, time consuming, frustration, cant find size

why is size a problem?

brand personality/ uniqueness, dif fit mdoels

diff countries/ size designations

inconsistent grading protocols

vanity sizing

lack of control via SC, fast fashion, fit forms

2/3 of customers are frustrated, conversion, return side, brand loyalty side


1 best fitting brands based on body, measurement, shape, ...

2. help create the best fit standard, 3d scan, develop avatar


scan people in malls, said which brands didnt fit well

me ality, scans in shopping malls, what size to buy

true fit, self measurements, lie, wrong fit, now ask, what cloths do you have, which jeans do you have

tc2, self scan at home, create pers. avator

styku, msoft xbox technology

metail, take pictures of yourseld, life like avator, design, fits n size

upcload, scanned with webcam, stand in doorway, hold a cd

stylitics, upload cloths, keep outfit histioty, b2b company, collect data sell back, trend forecasting, middle end, retail trends

size seeker

wrap, scan tech will be difficult

examle Markls & spencer

body shape denim

alva kids itunes app

infant fit form, size for kids


used info

where we going and how we get there

no simple solution

consistenly standard of fit, communicate, execute

better be consistenly wrong then inconsistenly right


3. What is Additive Manufacturing?

How have digital supply chains evolved and what is their impact on the way products are designed, sold, manufactured, and distributed? How does Additive Manufacturing fit into a totally digital supply chain? What technologies are driving the movement to Additive Manufacturing? Which industries are already adopting Additive Manufacturing technologies and processes? How might the Apparel Industry be impacted?  

Mike Fralix

President & CEO




additive manufauring, oppposite of subtractive

subtractive, drilling holes, carving, sculpting

3d printing, 25 years old, timberland, uses it for 5 years, prototypes of shoes

3d knitting, 15 years, no waste, add to instead of wasting, DE company: Stoll

3d printing, layer by layer printing, see objet, other industries:, ceramics, concrete, planes, walls, New node, adding instead of subracting from materials


3d rpinted bikini, made of nylon

printer is < $2000

what can be downloaded to a printer

loss of lim


full body scan

when it happens you can printed

future of apparel

nano particle fiberous substances

3d garment printers in home, make it, wear it, recycle it

2. Inspiring and Enabling Creativity through Technology

2. Frank Bober


Stylesight, clients, zara, hugo, tesco



call 2 action, invest in creativity, is creativity on you radar, it starts there, collaboration inside company

honouring creativity

invested in, ERP, ELM, be very good in making the wrong thing, less markdowns if you make the right things

electronics have stolen apparel dollars, apple of ...

where in the creative age

innovation (Edward Demming), doing for you customer what they do yet now what they need

demonstrative creativity

understand each other

take aways, most stuff is the same newly packaged, distrupeters, google, apple, indochino, be disruptive

Inspiring & Enabling Creativity

designer, books libary

Getting information off the Internet is like taking a drink from a fire hydrant, B2B, research starts online, mount of info, entire chanel collection

google: information overload, 3,6 mln results, chaos, options ernourmous

Adobe: 75% of people don’t feel they are truly living up to their creative potential, 80% Creativity Drives Economic Growth, creative companies will rule, big disconnect

creativity, is expensive, its about brain, left, right, honour both sides, reoiment system doenst work forn righ brain, right brain want, play ground

Do you want more creativity at your company?, must have, digital/ open environ, envolve

mission style sight: inspire & enable creativity, how, created a platform, system left brainers, playgroun right brainers

what, inspiration, content, enablement, tech

present data in graphic way right brainers can do it

William Pollard; 1911-1989: “Information is a source of learning. But unless it is organized, processed, & available to the right people in a format for decision making, it is a burden, not a benefit.”

wrap, build graphic tools, creative platform, its about product

1. multi-channel sales company

He will highlight several best practices of organizations who developed from a single channel retailer towards a multi-channel sales company. Not only functional examples will be given but also the organizational and change management side will be discussed in detail.

Michel da Silva




1 unic

founded in swiss

2 omni channel mgmt

huge amount of channels, sell direct, flagship stores, direct, indirect, website internet

development, single channel, multi channel, cross channel, omni channel, affects all channels where selling

commerce + content = experience

information > commerce experience

why omni channel?, orient, search, customize, compare, ...

2010 > 2025, 2012, info gasthering, 70% online, 30% offline, 2025, sales are 50% / 50% offline & online

return wrong size to physical store, get a free coffee, 18% bough new cloths, buy online, pickup offline after work

3 best practises case The Look

physical store, limited space

virtual store, more info

style items

localty card integration, connect channels

deliver inlinewith brand, packiging

look generator, combine them virtual

magazines, print, based on profile, linked to online channel, microsites

socialmedia, powerful

Case The Sting

4 3 characteristics ofo mni channel players

1. measure customer, net promotor score (NPS), % promoters - % detractors

2. customer centric, buy, advice

3. speed, adapt website on, store, pos, some, 3 times a day


welcome to the live mind mapping stream

Mind Mapped by Alexis van Dam from Connection of Minds

This mind map will be live updated during the keynotes and forum

What is a mind map? please click

contents will be noted in main and subtopics

this mind map can be viewed on a mobile device


Innovation in digital solutions for fashion business

New ways of attracting consumers

Web sales and mobile shopping

e-commerce models


Braz Costa

Director General, CITEVE

President, Textranet



whole set of info tech




discus the present, tech available, retail, specialsing, what clienst want to buy, via which channels

expert panel

systems do work

info tech, should/ can be an essential

keynote speaker

Joachim Hensch

Senior Head of Product Excellence Man



since 1995 with Hugo Boss

Head of product excellence, virtiual prototyping, virtual fitting, measuring & sizing

presentation, online, offline, and back

online, offline and back

how different worlds influence each other

impact on customers?

socialmedia, shaking hands is direct contact, parallel world is very real, is networking important?, 85% of mgmt said is essential is for succes, only 1% is on socialmedia, my kids are in parallel world, know how to work with it

online shops & digital offline copies

e commerce, diff ways to do so

2 examples copy offline to online, Mediamarkt - electronic retailer, offline, 1st floor complete chaos, so many offers, hard to find rigth product, online store, copied offline chaos to online world, tesco - korean subway, people have no time to buy daily stuff, a virtual store in the subway (add on a wall), scan with their smartphonema bar code, pay online and get it home deliverd

mass customization via internet - make to order, New York, better way to buy a suit, buy a suit online, generation smartpone, copied offline to online, it takes effort

itailor, offer for €20,-, it takes 14 steps to orde the shirt, after addings €40,-, shipping cost, its to complicated for a shirt, measuring proces, make it easy, added video how to measure yourself

size chart vs fitting room

example esprit, why not order to sizes since shipping is free, the customer has no idea

fitting room zenia, insert measurements, suggestion of size, accoring like a regular store, estimation if it'll fit

founded company, needed a suit, could find one, started in shanghai, first ever suit, their way, understand young gen., 25.000 customers world wide, undertstand what their customers want

apple, advertise nano, find interesting concept of clothing, look what is succesful, put it in system, stores, very clean, easy to understand

actuality, movie baz luhrman, great gatsby, deco collection, mass custimization

pop up stores, from online to offline, rent open spaces, organize via, facebook, twitter, everything online, looks right for right customer, everything is touchable, traveling tailors, < 3 weeks later the suit arrived home, serve customer in perfect way, fashionable suit, measuring can be hard, they give up to $75 to make it real fit witj local tailor

where are your goods

dhl system in pizza

diff industries influences eachother

build bridges between customer and company


send in designs

fashion shows, 3d fashion show, millions more followers

hugo boss tv, interview, sessions

facebook, mediamarkt, 14000, coca cola, 4,5 mln, better use

brand networking advocacy

coca cola

brand networking, connect consumers togher, brand is bridge

nike+, have the platorm


succesful companies are, relevant, useful, fully integrated in daily life

we live in BETA, time runs fast, accept todays busines is fast, bringt ans see reaction, sonsumer satisfaction now

be a tweaker, follow rigth trend, mirco inventions make macro inventions highly productive