Agency structure to represent people, prevent them getting ripped off: tab's will try to fob people off with a few quid, but their content is valuable
£5k build, went out to tender, range of costs up to about £60k, Lots of functions, upload via phone, mgmt functions etc., Kyle says you could get it done for half that now, 5yrs ago, This actually sounds incredibly low for me: how on earth did it get built for that?
Conventional advice 5yrs ago, Just build an audience and a market, don't worry about money, then sell it or partner up, Kyle's approach:, this won't work, build the money making in from the start
grind on or stop, they ground on, based on belief that there was an emerging market and that someone like getty would want it, Sold a front page pic of light aircraft crash in NY - big story, but only £300, VCs excited by the stories Scooped was selling but the revenue didn't match the height of the story, Same time, deal to bundle their software into Sony handsets, Kept on grinding on, this was increasingly stressful, contacted Getty at a low point, a sale was sketched out, not just buying the service, but they could bring more, sales team, marketing resources of a major company, Kyle was an integral part of the deal, had to work with the company going forward, sale took three months, due diligence:, Be up front, be squeaky clean, keep good records, "all I could do was drop the ball", sounds very stressful, "absolute torture", "a presumed overnight millionaire", "the new media success story: a clean exit", Sale goes through, and then *nothing happens*, getty hadn't incentivised Kyle, but at a personal level he wanted it to succeed, A cynical analysis:, Getty just wanted to own the citizen journalism end of photojournalism, All scooped competitors actually closed after the acquisition, So getty don't need to do anything, comparable with istock?, $50m acquisition just to stop istock growth and threat to existing stock businesses, did they just want to control this space and this market?, A more realistic analysis?, So small, it didn't matter, a footnote on a massive spreadsheet, maybe the business model just doesn't work?
stop or grind on
painful process of sale
get out of the echo chamber? only way to find opportunities
do the public think of sharing first, rather than selling?, Answer: Kyle advocated a mixed model of free sharing and CC licensing alongside a revenue model, BBC user generated content took a lot of business when they started asking for pictures, it's hard for us to compete as a compnay they don't know, we asked for secondary sales rights, BBC couldn't do this because of their PSB remit, Actually, if cash goes back to the member of the public this SHOULD be seen as valuable PSB - this is about rethinking what public service is though!
Would this have worked better now? Paid the price for being an early adopter?
Would it work better if it had been 4ip funded?
How the hell did the website cost only £5k?, And actually would the platform have made more money than the service, What about a white lable service?, More agencies, more advocates
more money to be made as a lawyer chasing copyright infringement now than running a picture agency
Flickr:, commercial arrangement with flickr didn't come off, So bypassed this and asked flcikr members to tag "scoppt", They publish, then scooopt filter, "every photo sharing site should offer a way for people to make money from their images"
Where's the public service?
What support can we give this industry
print on demand and web based design app
aimed at small communities of interest
you might not be able to make money from a blog - but maybe you can if you also have a newspaper that you can sell
Costs about a quarter of what you get from your local printer, and its full colour
6-templates, all A5
Large media companies (Like TM?) still have a part to play
can we make a synergy between the grassroots and the mainstream?
Bloggers could benefit from the expertise that trad newspapers have in terms of local ad sales, So maybe the enemy is google for newspapers, and not bloggers, again it's the back end and the platforms where the money is
markets don't care about journalism
the way the newspapers have developed over the years has left gaps
we're now looking for the models that might come and fill in those gaps, coops, trusts, grassroots (blooging then I guess?)
part of the conversation is how you make money out of that
the answer is probably smaller, more local, community led
journalists on local papers are involved in advertising, do bloggers need to think in these ways to position content
journalism is important to communities to expose wrong doing and uphold what is good, my concern about grassroots is that some of this is lost, the news agenda changes: I'm not sure if it's good. In some ways it does because it removes the power of editors, but it's not entirely a good thing
it may be that the publishing arm of a newspaper becomes a money loser
maybe there isn't a model to make money
yes I'd love to be paid, bt I don't see how because advertising doesn't work
Films are for free, music is for free, we are not going to make people pay for news
Social tools to get people engaged with making news
social tools that generate small amounts of cash for news
spotify: could there be one for news?
We get asked "do you feel bad about students who are going into a world with no jobs? No because the world has changed, and they're going out into that new world with the skills to make a go of it
nothing specific but collaboration is easier, and that's good for democracy
it doesn't matter because council stuff will get picked up at a local level
there's opportunitiess for people to do stuff with local data
Not sure where the business opps are, there is statutory stuff that councils do
stuff will happen whether or not council is involved
We're already helping councils to do social media
it is an opportunity for local journalists (who understand social media) to generate local content
why do councils want or need to do that?
there's lots of thing sthey could to help journalists but there's no desire to do that, RSS info straight from the council to the newsroom, or liveblog council meetings: they make it hard for people to have access in an offline world, why will they suddenly open up under digital?