Vision: outlines what the organization wants to be, or how it wants the world in which it operates to be (an \"idealised\" view of the world). It is a long-term view and concentrates on the future. It can be emotive^{[citation needed]} and is a source of inspiration. For example, a charity working with the poor might have a vision statement which reads \"A World without Poverty.\"

Mission: Defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision. For example, the charity above might have a mission statement as \"providing jobs for the homeless and unemployed\".

Values: Beliefs that are shared among the stakeholders of an organization. Values drive an organization\'s culture^{[citation needed]} and priorities and provide a framework in which decisions are made. For example, \"Knowledge and skills are the keys to success\" or \"give a man bread and feed him for a day, but teach him to farm and feed him for life\". These example maxims may set the priorities of self-sufficiency over shelter.

Strategy: Strategy, narrowly defined, means \"the art of the general\".^{[citation needed]} - a combination of the ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there. A strategy is sometimes called a roadmap - which is the path chosen to plow towards the end vision. The most important part of implementing the strategy^{[citation needed]} is ensuring the company is going in the right direction which is towards the end vision.

STEP 1