Informative/Brief/No sales/ checking for level of relationship.
Guide response for commiment, High Commitment, Position Test Drive / Meet before they face Sale Team., Provide Online Tools: Credit Report/Trade Analysis/Down Payment figuring Tool/, Welcome customer into Dealership for test Drive. Position Close., Close to F&I, Deliver Car, Price Determined up Front. Competitive Promise., Four Square done Before they reach dealership., Med Commitment, Position Websites / Value Reports / Brand Message. recommit to customer advocacy., Begin 90 day process of Email/Call, Emails Should be content related: Value of car selected/Brand/Dealership., Check for Potential time frame., Move to High Commitment through relationship, Move to Dead/Sold/Broke in 90 days, Low Commitment, Position Website, Etc, Check for heat with special offerings