Italian Social Marketing Association One Health, One Planet
by Giuseppe Fattori
1. European survey 2023
2. TRAINING for Professionals
2.1. Health
2.2. Environment
2.3. Social Marketing Key Concepts - Italian
3. UNIVERSITY Lectures/Seminars
3.1. -Bocconi University -Bologna University -Urbino University -........................
4. DISSEMINATION
4.1. Green Social Festival
4.2. Griffith University Celebrating 50 years of social marketing
4.3. International Journalism Festival
4.4. Communication in Public Administration Exhibition (COMPA)
4.5. Italian National Institute of Health
4.6. World Social Marketing Conference
4.6.1. -2022 Brighton -2022 Salonicco -2019 Edinburgh -2018 Anversa -2013 Toronto -2011 Dublin -2008 Brighton
4.7. Social marketing for One Health. Digital Poster Contest
5. COMMUNICATION
5.1. Newsletter
5.2. Linkedin
5.3. Twitter
5.4. Scoop.it
5.5. Web Site
5.6. Flipboard
6. Insight into Critical Social Marketing
6.1. The Battle between Commercial Marketing and Social Marketing
7. UNIVERSITY Course
7.1. Social Marketing University of Bologna
8. BOOKS
8.1. The first Italian “Social marketing manual for health and the environment. Not just soap”
8.2. Social marketing for One Health
9. PLANNING documents
9.1. National Prevention Plan 2020-2025
9.2. Regional Prevention Plans
10. PRACTICAL Examples
10.1. -Environment: Bologna's Bella Mossa -Alcohol: Too Young To Drink -Obesity: Green Vending Machine -Smoke : Wanna bet you'll quit? -Solidarity: The Second Life of Food
11. VOLUNTARY Association
11.1. MKTS (Italian Social Marketing Association)
12. ESMA
12.1. -ESMA Representatives and Volunteers Committees -Conference: Social Marketing and Human/Environment Interaction -Space in the Newsletter -Dedicated page on the Website
12.2. -SOCIAL MARKETING KEY CONCEPTS AND PRINCIPLES. EDIZIONE ITALIANA
12.3. -Social Marketing Competition
12.4. -Social marketing in a country spotlight: Italy (ESMA survey)
13. Articles
13.1. • Kotler P., Fattori G., “The Battle between Commercial Marketing and Social Marketing” in Sistema Salute, 67, 2, 2023: pp. 179-190 • Fattori G., French J., “Perché la politica sociale ha bisogno di marketing sociale” In La Salute umana 2022; 284: 13-16. • French J., Fattori G., “Progettazione della politica sociale centrata sui cittadini. Il marketing sociale” in Sistema Salute, 2022; 65: 507-516.