1. Reputation Management
1.1. Web Pages that describe you inaccurately
1.2. Making a good name for yourself
1.3. Tools
1.3.1. Google Alerts
1.3.1.1. Alert you based on a search term
1.3.1.2. Daily, Weekly, Monthly Digests
1.3.1.3. http://www.google.com/alerts
1.3.2. Technorati
1.3.2.1. Tracks keywords in blogs
1.3.2.2. Can track comments on blogs
1.3.2.3. http://technorati.com/
1.3.3. Board Tracker
1.3.3.1. Tracks forums/discussion groups
1.3.3.2. http://boardtracker.com/
1.4. Responding to Inacccuracies
1.4.1. Posting your own blog
1.4.1.1. Keep the content fresh
1.4.1.2. Keep it on top of google searches
1.4.2. Social Media Sites
1.4.2.1. High Authority sites - Favoured by google
1.4.2.2. Interlink with Blog Posts
1.4.2.3. Flickr - Photo Sharing
1.4.2.4. Youtube - Video Sharing
1.4.2.5. Digg - Social News
1.4.2.6. Wikipedia - Collaborative Encyclopedia
1.4.2.7. Twitter - Microblogging
1.4.3. Network with others in the same field
1.4.4. Be receptive to criticism and address it
1.4.5. Communicate directly with Publisher (Less effective)