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Color's Role in Visual Communication by Mind Map: Color
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Color's Role in Visual Communication

The role of color in corporate communication

How to choose colors that represent your brand



How to choose colors that encourage sales

Product development


Consumer preferences

Real-world examples

Corporate successes

Corporate failures

Companies with successful color images


Existing scholarly literature

Secular sources

Pantone color book

Color as a persuasive strategy

Colors and their basic roles

Establishing credibility

Emotional influences

Color theories in visual communication

Psychology of color

History of color

In life

In Business