MARKET STP

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MARKET STP by Mind Map: MARKET STP

1. POSITIONING

1.1. formulate competitive positioning 4 product n detailed marketing mix

1.2. What do other companies see as your strengths?

2. TARGETING

2.1. evaluate market attractiveness n select which segment to enter

2.2. targeting strategy

2.2.1. undifferentiated

2.2.1.1. advantage

2.2.2. multisegmented

2.2.2.1. advantage

2.2.2.2. disadvantage

2.2.3. concentrated

2.2.3.1. advantage

2.2.3.2. disadvantage

3. SEGMENTATION

3.1. dividing market into distinct groups of buyers

3.2. segmentation based on

3.2.1. geographic

3.2.2. demographic

3.2.3. psychographic

3.2.4. behavioral

3.3. criteria 4 segmentation

3.3.1. substantially

3.3.2. identify & measurable

3.3.3. acessible

3.3.4. responsiveness