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The Science of Persuasion - What Influences us to Say YES? by Mind Map: The Science of Persuasion - What Influences us to Say YES?
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The Science of Persuasion - What Influences us to Say YES?

It will make big changes in your ability to persuade others in an ethical way

Small, Practical and costless changes you can make

Consensus

People will look to the ACTIONS of OTHERS to determine their OWN

Examples

Key points

Liking

People are more likely to say yes to someone that they like

Examples

Key points

Authority

People will follow CREDIBLE KNOWLEDGE EXPERTS

Examples

Key points

Consistency

Looking for and asking for small commitments that can be made

Examples

Key points

6 Rules of Thumb i.e. shortcuts to what you want

Reciprocity

Scarcity

Authority

Consistency

Liking

Consensus

Reciprocity

Obligation to GIVE when you RECEIVE

Examples

Key points

Scarcity

People want MORE of the things they can have LESS of

Examples

Key points

6 scientifically validated principles of persuasion!