1. OKRs
1.1. Objective: Pilot Bootcamp to attract SDRs and fill in roles
1.1.1. Key Result #1: Attract at least 20 students
1.1.2. Key Result #2: At least 50% of students graduate from the Bootcamp
1.1.3. Key Result #3: At least 50% of graduates qualify to be placed on a campaign
1.1.4. Key Result #4: Place 100% of students into an SDR role
2. Timelines
2.1. Marketing Campaign Development: Sept 23rd
2.2. Bootcamp Development:
2.3. Bootcamp Promotion Kickoff:
2.4. Bootcamp Promotion End Date:
2.5. Bootcamp Kickoff Date:
2.6. Bootcamp End Date:
3. Deliverables
3.1. Marketing Campaign
3.1.1. Marketing Funnel
3.1.1.1. Opt-in Landing Page
3.1.1.2. Opt-in Thank you page
3.1.1.3. Welcome Email
3.1.1.4. Facebook Group
3.1.1.4.1. Welcome Video
3.1.1.5. Refer A Friend
3.1.1.5.1. Incentive
3.1.2. Traffic
3.1.2.1. Organic
3.1.2.2. Referrals
3.1.2.2.1. Incentive
3.1.2.3. LinkedIn Outbound
3.1.2.4. Old SDR Candidates Pool
3.2. Bootcamp
3.2.1. Curriculum Design
3.2.2. Content Development
3.2.2.1. Videos
3.2.2.2. Workbooks
3.2.2.3. Comms
3.2.2.4. Assessment/Quiz
3.2.3. Roleplay Sessions
3.3. Certification
3.3.1. Caliper Test
3.3.1.1. Sample
3.3.2. Communications Skills
3.3.3. Roleplays
3.3.4. Deep Dive Interview