1. Search Engine Optimizer (SEO)
1.1. Key Words
1.1.1. Copy Write
1.1.2. URLs
1.2. Search Engines
1.2.1. Google Search
1.2.2. BING Search
1.2.3. AdBrite
1.2.4. Yahoo!
1.2.5. AOL
1.2.6. MSN
1.3. Indexing
1.4. Hyperlinks
2. Company Website
2.1. Usability
2.1.1. Information Architecture
2.1.2. Accessibility
2.1.3. Navigation Tools
2.1.3.1. Navigation Bars
2.1.3.2. Headings
2.1.3.3. Breadcrumbs
2.1.3.4. Footers
2.1.3.5. Hyperlinks
2.1.3.6. Site maps
2.1.3.7. On-site Search
2.1.3.7.1. Advanced Search
2.1.3.8. URLs
2.2. Creative
2.2.1. Site Personality
2.2.2. Colour
2.2.3. Typography
2.2.4. Copy
2.3. Common Pages
2.3.1. Home Page
2.3.2. About Us
2.3.3. FAQ
2.3.4. Product Detail Pages
2.3.5. Checkout Pages
2.3.6. Landing Pages
3. Digital Strategy Balance
3.1. Community
3.2. Organization
3.3. Technology
4. Email
4.1. Metrics
4.1.1. Open rate
4.1.2. Click through rate
4.1.3. Mailing lists
4.1.3.1. opt-in
4.1.3.2. double opt-in
4.1.4. E-commerce
4.1.4.1. sales receipt
4.1.4.2. empty basic reminder
4.1.4.3. coupons
4.1.5. Unsubscribe rate
4.2. Bounce rate
4.3. News letters
4.3.1. html
4.3.2. video
4.3.3. pictures
4.4. Laws
4.4.1. Can Spam Act
4.4.1.1. Govern use of unsolicited email
4.4.2. PIPEDA
4.4.2.1. How personal information is distributed and used
5. 4 C's
5.1. Creating
5.2. Communicating
5.3. Delivering value to customers
5.4. Managing customer relationships
6. Domain Name System (DNS)
6.1. IP Adress
6.1.1. Internet
6.1.1.1. WWW
6.1.1.2. .ca
6.1.1.3. .com
6.1.1.4. .co.uk
6.1.1.5. .org
6.1.1.6. .edu
6.1.1.7. .jp
6.1.1.8. HTTP
6.1.1.9. SMTP (e-mail)
6.1.1.10. FTP (file transfer)
6.1.1.11. What is it?
6.1.1.11.1. Specific to certain organizations
6.1.2. Virtual Private Network (VPN)
6.1.2.1. Extranet
6.1.2.1.1. Log in
6.1.2.1.2. Special access
6.1.2.1.3. Not publicly available
6.1.2.2. Intranet
6.1.3. Internet protocol
6.1.4. A unique number
6.1.4.1. Can find out a lot through the number
6.1.4.1.1. Traffic
6.1.4.1.2. Behaviour
6.1.4.1.3. Etc.
6.1.4.2. Static: IP address stays the same
7. E-Business
7.1. Superior Customer Service
7.2. Streamline business processes
7.3. Increase Sales
8. E-Commerce
8.1. Solution Ownership
8.2. Release Management
8.3. Operations
8.4. Experience and Usability
8.5. Product Management
8.6. Demand Management
8.7. Content Management
8.8. Metrics Management
9. Display E-Marketing
9.1. Awareness
9.2. Creative
9.3. Banners
10. Internet Serivce Provider
10.1. Delivered by:
10.1.1. Copper wires
10.1.2. Wireless
10.1.3. Fiber-Optics
10.2. Shaw
10.3. Telus
10.4. Bell
11. Social Media
11.1. Facebook
11.1.1. Likes
11.1.1.1. status
11.1.1.2. videos
11.1.1.3. pictures
11.1.1.4. pages
11.1.1.5. groups
11.1.1.6. contests
11.1.2. Shares
11.1.2.1. video
11.1.2.2. pictures
11.1.2.3. status
11.1.2.4. groups
11.1.2.5. pages
11.1.2.6. contests
11.1.3. Groups
11.1.3.1. school
11.1.3.2. informational
11.1.3.3. friends
11.1.3.4. collaborative forum
11.1.4. Pages
11.1.4.1. celebrities
11.1.4.2. business
11.1.4.3. movies
11.1.4.4. books
11.1.5. contests
11.2. Twitter
11.2.1. Quote
11.2.1.1. influencers
11.2.1.2. celebrities
11.2.1.3. companies
11.2.1.4. friends
11.2.2. Retweets
11.2.2.1. influencers
11.2.2.2. celebrities
11.2.2.3. companies
11.2.2.4. friends
11.2.3. Followers
11.2.3.1. friends
11.2.3.2. strangers
11.2.3.3. companies
11.2.3.4. class mates
11.3. Tumblr
11.4. Klout
11.4.1. influence
11.4.2. score
11.5. LinkedIn
11.5.1. Groups
11.5.2. Endorsments
11.6. Vimeo
11.6.1. video
11.6.2. quality
11.6.3. niche
11.7. Youtube
11.7.1. Views
11.7.2. Embedding
11.7.3. Channels
11.7.3.1. sponsored networks
11.7.3.2. sponsored studios
11.7.3.3. personal channels
11.7.4. videos
11.7.4.1. music videos
11.7.4.2. movies
11.7.4.2.1. sponsored studios
11.7.4.2.2. web videos
11.7.4.2.3. documenteries
11.7.4.3. tv shows
11.7.4.3.1. web series
11.7.4.3.2. sponsored networks
11.7.4.4. user generated content
11.7.4.4.1. vlogs
11.7.4.4.2. home videos
11.7.4.4.3. memes
11.7.4.4.4. video responses
11.7.5. commercials
11.7.5.1. pre roll
11.7.5.2. commercials from TV that people just straight up like
11.8. Pinterest
11.8.1. Pins
11.8.2. Repins
11.8.3. Follows
12. Definition
12.1. “E-marketing is the use of information technology in the process of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.”
13. Cookies
13.1. Web Cookie
13.2. Browser Cookie
13.3. HTTP Cookie
13.4. What do they do?
13.4.1. Discover trends for marketing
13.4.2. Used for tracking
13.5. What are they?
13.5.1. Snippets of invisible data
13.5.2. Found in browser's cache
13.5.3. Can use on other websites
13.6. Fact:
13.6.1. Every time you delete your cookies you become an unique visitor
14. Revenue Model
14.1. CPC
14.2. CPM
14.2.1. CPT
14.3. CPV
14.3.1. CPV
14.4. CPA
14.4.1. CPS
14.4.2. CPS
14.5. eCPM
14.6. Fixed Costs
14.7. Cost per Conversion
15. Types
15.1. Expanding Ad
15.2. Polite Ad
15.3. Wallpaper Ad
15.4. Trick Banner
15.5. Pop-Up
15.5.1. Pop Under
15.6. Video Ad
15.7. Map Ad
15.8. Mobile Ad
15.9. Superstitial Ad
15.9.1. Interstitial Ad