A blueprint to E-Marketing

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A blueprint to E-Marketing by Mind Map: A blueprint to E-Marketing

1. Social Media

1.1. Facebook

1.1.1. Likes

1.1.1.1. status

1.1.1.2. videos

1.1.1.3. pictures

1.1.1.4. pages

1.1.1.5. groups

1.1.1.6. contests

1.1.2. Shares

1.1.2.1. video

1.1.2.2. pictures

1.1.2.3. status

1.1.2.4. groups

1.1.2.5. pages

1.1.2.6. contests

1.1.3. Groups

1.1.3.1. school

1.1.3.2. informational

1.1.3.3. friends

1.1.3.4. collaborative forum

1.1.4. Pages

1.1.4.1. celebrities

1.1.4.2. business

1.1.4.3. movies

1.1.4.4. books

1.1.5. contests

1.2. Twitter

1.2.1. Quote

1.2.1.1. influencers

1.2.1.2. celebrities

1.2.1.3. companies

1.2.1.4. friends

1.2.2. Retweets

1.2.2.1. influencers

1.2.2.2. celebrities

1.2.2.3. companies

1.2.2.4. friends

1.2.3. Followers

1.2.3.1. friends

1.2.3.2. strangers

1.2.3.3. companies

1.2.3.4. class mates

1.3. Tumblr

1.4. Klout

1.4.1. influence

1.4.2. score

1.5. LinkedIn

1.5.1. Groups

1.5.2. Endorsments

1.6. Vimeo

1.6.1. video

1.6.2. quality

1.6.3. niche

1.7. Youtube

1.7.1. Views

1.7.2. Embedding

1.7.3. Channels

1.7.3.1. sponsored networks

1.7.3.2. sponsored studios

1.7.3.3. personal channels

1.7.4. videos

1.7.4.1. music videos

1.7.4.2. movies

1.7.4.2.1. sponsored studios

1.7.4.2.2. web videos

1.7.4.2.3. documenteries

1.7.4.3. tv shows

1.7.4.3.1. web series

1.7.4.3.2. sponsored networks

1.7.4.4. user generated content

1.7.4.4.1. vlogs

1.7.4.4.2. home videos

1.7.4.4.3. memes

1.7.4.4.4. video responses

1.7.5. commercials

1.7.5.1. pre roll

1.7.5.2. commercials from TV that people just straight up like

1.8. Pinterest

1.8.1. Pins

1.8.2. Repins

1.8.3. Follows

2. Search Engine Optimizer (SEO)

2.1. Key Words

2.1.1. Copy Write

2.1.2. URLs

2.2. Search Engines

2.2.1. Google Search

2.2.2. BING Search

2.2.3. AdBrite

2.2.4. Yahoo!

2.2.5. AOL

2.2.6. MSN

2.3. Indexing

2.4. Hyperlinks

3. Definition

3.1. “E-marketing is the use of information technology in the process of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.”

4. Company Website

4.1. Usability

4.1.1. Information Architecture

4.1.2. Accessibility

4.1.3. Navigation Tools

4.1.3.1. Navigation Bars

4.1.3.2. Headings

4.1.3.3. Breadcrumbs

4.1.3.4. Footers

4.1.3.5. Hyperlinks

4.1.3.6. Site maps

4.1.3.7. On-site Search

4.1.3.7.1. Advanced Search

4.1.3.8. URLs

4.2. Creative

4.2.1. Site Personality

4.2.2. Colour

4.2.3. Typography

4.2.4. Copy

4.3. Common Pages

4.3.1. Home Page

4.3.2. About Us

4.3.3. FAQ

4.3.4. Product Detail Pages

4.3.5. Checkout Pages

4.3.6. Landing Pages

5. Cookies

5.1. Web Cookie

5.2. Browser Cookie

5.3. HTTP Cookie

5.4. What do they do?

5.4.1. Discover trends for marketing

5.4.2. Used for tracking

5.5. What are they?

5.5.1. Snippets of invisible data

5.5.2. Found in browser's cache

5.5.3. Can use on other websites

5.6. Fact:

5.6.1. Every time you delete your cookies you become an unique visitor

6. Email

6.1. Metrics

6.1.1. Open rate

6.1.2. Click through rate

6.1.3. Mailing lists

6.1.3.1. opt-in

6.1.3.2. double opt-in

6.1.4. E-commerce

6.1.4.1. sales receipt

6.1.4.2. empty basic reminder

6.1.4.3. coupons

6.1.5. Unsubscribe rate

6.2. Bounce rate

6.3. News letters

6.3.1. html

6.3.2. video

6.3.3. pictures

6.4. Laws

6.4.1. Can Spam Act

6.4.1.1. Govern use of unsolicited email

6.4.2. PIPEDA

6.4.2.1. How personal information is distributed and used

7. Digital Strategy Balance

7.1. Community

7.2. Organization

7.3. Technology

8. 4 C's

8.1. Creating

8.2. Communicating

8.3. Delivering value to customers

8.4. Managing customer relationships

9. Domain Name System (DNS)

9.1. IP Adress

9.1.1. Internet

9.1.1.1. WWW

9.1.1.2. .ca

9.1.1.3. .com

9.1.1.4. .co.uk

9.1.1.5. .org

9.1.1.6. .edu

9.1.1.7. .jp

9.1.1.8. HTTP

9.1.1.9. SMTP (e-mail)

9.1.1.10. FTP (file transfer)

9.1.1.11. What is it?

9.1.1.11.1. Specific to certain organizations

9.1.2. Virtual Private Network (VPN)

9.1.2.1. Extranet

9.1.2.1.1. Log in

9.1.2.1.2. Special access

9.1.2.1.3. Not publicly available

9.1.2.2. Intranet

9.1.3. Internet protocol

9.1.4. A unique number

9.1.4.1. Can find out a lot through the number

9.1.4.1.1. Traffic

9.1.4.1.2. Behaviour

9.1.4.1.3. Etc.

9.1.4.2. Static: IP address stays the same

10. E-Business

10.1. Superior Customer Service

10.2. Streamline business processes

10.3. Increase Sales

11. E-Commerce

11.1. Solution Ownership

11.2. Release Management

11.3. Operations

11.4. Experience and Usability

11.5. Product Management

11.6. Demand Management

11.7. Content Management

11.8. Metrics Management

12. Display E-Marketing

12.1. Awareness

12.2. Creative

12.3. Banners

13. Revenue Model

13.1. CPC

13.2. CPM

13.2.1. CPT

13.3. CPV

13.3.1. CPV

13.4. CPA

13.4.1. CPS

13.4.2. CPS

13.5. eCPM

13.6. Fixed Costs

13.7. Cost per Conversion

14. Types

14.1. Expanding Ad

14.2. Polite Ad

14.3. Wallpaper Ad

14.4. Trick Banner

14.5. Pop-Up

14.5.1. Pop Under

14.6. Video Ad

14.7. Map Ad

14.8. Mobile Ad

14.9. Superstitial Ad

14.9.1. Interstitial Ad

14.10. Frame Ad

15. Internet Serivce Provider

15.1. Delivered by:

15.1.1. Copper wires

15.1.2. Wireless

15.1.3. Fiber-Optics

15.2. Shaw

15.3. Telus

15.4. Bell