1. Kentucky Fried Chicken
1.1. Packaging
1.1.1. KFC is famous for its packaging. It is known for using the paper bucket for its large chicken orders and the use of a rotating bucket sign that’s used in most outlets in the US. It is also environmentally conscious and has introduced the re-useable food container. The plastic plates have long been replaced with the paper serving boxes all in an effort to reduce environmental pollution.
1.2. People
1.2.1. KFC has hired personnel that are able to deal with their customers efficiently and ensure that their customers are satisfied. In addition, the personnel hired are allocated positions that suit their skills and abilities.
1.3. Promotion
1.3.1. KFC uses advertisements to ensure that their customers are constantly reminded of how good their ‘finger licking’ chicken is. In order to enhance its overall image, the company sponsors various organizations such as the cricket team which spots the company logo on their uniforms when they go for their matches and tournaments. By using tools such as coupons, entertainment, premiums and exhibitions, KFC has managed to enhance its sales.
1.4. Place
1.4.1. KFC has cleverly placed its outlets in highly populated areas such as the urban areas which in turn bring in more profits for them. Schools, colleges, markets and cinemas are usually highly populated and therefore KFC has taken advantage of this and situated their outlets in these areas.
1.5. Pricing
1.5.1. When pricing their products, KFC has looked at also economic factors. The income bracket determines which people the company will most likely target. In the beginning, their main focus was on the upper class but as years went by its focus shifted to include the lower and middle class families. Consumption behavior also determines the pricing of products according to which products the customers favor more to the least favored.
1.6. Product
1.6.1. This can be done by acting like an outside marketing consultant brought in to evaluate of the business is headed towards the right direction. The company chain of restaurants specializes in fried chicken served in a variety of forms. It’s well known for its pressure fried and crispy chicken. KFC has managed to branch out internationally and sell its products according to the geographical needs of the customers.
2. McDonald
2.1. Brand Identity
2.1.1. Mcdonald’s brand identity is one of the key factors behind its global success. It seamlessly operates its chain all over the world because people are familiar with it and already know what they’ll expect from it. No matter which branch you visit, you’ll find the distinct golden arches, red boxes, and a similar friendly atmosphere in all its franchises.
2.2. Price Strategy
2.2.1. Mcdonald’s main target market consists of middle to lower-income groups. Since this customer segment has low purchasing power, they tend to gravitate towards the restaurant that offers cheaper options.
2.3. Clear Value Proposition
2.3.1. Another thing that helps McDonald’s win more sales is its clear value proposition.McDonald’s is one among many that provide low-priced, high-quality fast food. To increase its product value, it instead focuses on its strength—which is convenience and comfort.
2.4. Personalized Experience
2.4.1. Mcdonald’s caters to a diverse market.Take its Wi-Fi services. It offers free Wi-Fi in its restaurant to lure in college graduates. Students frequently consume burgers, and by providing free internet service, Mcdonald’s makes sure they visit its restaurant every time.
2.5. Distribution Strategy
2.5.1. Franchising was McDonald’s first successful expansion decision that kick-started its growth and built its brand outside its business territory. It helped Mcdonald’s cater to a diverse market and made it easier for it to launch lucrative services like a 24-hour open door option.
2.6. Keeping Up With Consumer Needs
2.6.1. For instance, in the mid-nineties, when take-out services were an emerging trend, the McDonald’s brothers redesigned their restaurant to include a drive-thru in their restaurant. As Post-war altered consuming habits, it focused on fast service to accommodate customers accustomed to instant meals.
3. Apple
3.1. Products
3.1.1. This marketing mix element defines the outputs of the business organization. In this case, Apple’s product mix includes products and services or information technology. Nevertheless, the brand keeps expanding its product mix, generating the possibility of adding non-IT-relevant items in this marketing mix. The key product lines of Apple include: Mac iPhone
3.2. Price
3.2.1. This element determines prices, price points, and price ranges for the company’s goods. The brand follows the pricing strategies below: 1) Premium pricing strategy 2) Freemium pricing strategy
3.3. Place
3.3.1. The Place element includes the selection of suitable places or venues through which the company allocates its goods. Apple’s business case includes company-owned locations and other parties that the company authorizes to allocate its goods. Here’re places included in Apple’s distribution strategy: 1) Apple Store locations 2) Company-owned website and 3)online stores 4) Authorized sellers 5) Telecommunications companies
3.4. Promotions
3.4.1. element is Promotions. It defines the communication tactics that the company utilizes to access its target audience. Apple markets its products in multiple ways via numerous communication channels and parties. When it comes to addressing this 4P element, the company highlights the premium brand image and high quality of its goods. Here’re communication tactics in Apple’s promotional mix: 1)Advertising 2)Personal selling 3)Sales promotion 4)Public relations
3.5. Build an experience ecosystem
3.5.1. Apple has maintained a significant focus on the customer experience. Each customer touchpoint (items, the site, ads, app store, and retail store) brings a consistent Apple experience.
3.6. Talk to the audience in their language
3.6.1. The products themselves express their relevance to the customers’ lives. For example: 1)The iPhone is not just a smartphone - it helps you transfer the power of an Apple computer to your phone. 2)The iMac is not just a computer - itlets you make your computing experience interesting and convenient. 3)The iPod is not just a music player and storage device - it allows you to keep hours of music in your pocket.
4. Starbucks
4.1. Clear Vision
4.1.1. To carry out their vision, they leveraged every space in their store and constructed a cozy atmosphere to draw in coffee lovers.
4.2. Easy Accessibility
4.2.1. Starbucks made its products easily accessible to these individuals by aiming for their place of work and establishing its stores there.
4.3. Brand Consistency
4.3.1. Brand consistency is Starbucks’ core marketing strategy to gain customer loyalty. It shares a consistent message across all its platforms and provides an equally pleasant buying experience to offers a sense of familiarity.
4.4. Ethical Marketing
4.4.1. Starbucks carefully controls its public image to establish a favorable brand reputation and make sure people perceive it as an ethical premium coffee house.
4.5. Clever Packaging
4.5.1. Starbucks uses its merchandise both as a direct source of advertising and brand recognition. It employs a mix of minimalist artistry, traditional color palettes, and storytelling to educate the people about its products as well as highlight its brand values.
4.6. Social Media Marketing
4.6.1. Starbucks, like all successful businesses, employs versatile channels to promote its products. But while traditional venues certainly deliver results, they majorly generate leads from social media.
5. Dominos Pizza
5.1. Distribution Strategy
5.1.1. the distribution marketing strategy of dominos is vertical in nature. the delivery service has helped dominos to serve its customer the best. ’30 minutes delivery’ scheme has helped dominos to grow and attract the customers the most.
5.2. Fortressing Strategy
5.2.1. To reach out to more customers, Domino’s Pizza utilises a fortressing strategy. This means that it reduces the delivery radiuses and puts more stores nearby. It operates mainly with in-house delivery executives instead of relying on third-party online food delivery apps.
5.3. Social Media Marketing
5.3.1. The company focuses on engaging customers on Instagram with snapshots of the products. And there are posts behind-the-scenes inside the store’s kitchen. This aspect humanises marketing communication and helps the target audience build a personal connection.
5.4. Parting Thoughts
5.4.1. Domino’s Pizza is consistent when it comes to digital marketing. It leverages technology to enhance its marketing mix and continues to be a global market leader in the pizza delivery segment.
5.5. Mobile Marketing
5.5.1. Domino’s Pizza relies on conversions with its own app. But it does so by engaging customers and enhancing the user experience.
5.6. SEO and SEM
5.6.1. Domino’s Pizza uses both organic and paid searches to increase its brand’s presence on search engines. And the company is ahead of its times when it comes to marketing online