Marketing Strategy/ Plan

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Marketing Strategy/ Plan by Mind Map: Marketing Strategy/ Plan

1. VA Operations

1.1. BUILD OUT

1.1.1. 4 week lead time

1.2. PRE-OPENING

1.2.1. Makeup Line

1.2.1.1. Your Name

1.2.1.1.1. $200 min. order, each order

1.2.1.2. Julie Hewett

1.2.1.2.1. LA Brand

1.2.1.3. Thibiant Client

1.2.2. Spa Software

1.2.2.1. Spa Booker

1.2.3. Hardware

1.2.3.1. Front Desk computer

1.2.3.2. All-in-one Copy Machine

1.2.3.3. Point-of-Sale equipment

1.2.4. Licensing

1.2.4.1. 225 to Virginia State Licensing Board

1.2.5. Staffing

1.2.5.1. 25 craigslist, 2xs

1.2.5.1.1. 1 receptionist f/t

1.2.6. 3rd Party Retail and professional products

1.2.6.1. idea

1.2.6.2. idea

1.2.7. Treatment Room furniture/ equipment

1.3. VENDORS

1.3.1. Equipment

1.3.1.1. Spa Equip, Philippe

1.3.1.2. Intrceuticals

1.3.1.3. Ginot

1.3.2. Supplies

1.3.2.1. Costco

1.3.2.2. Face Towels

1.3.2.2.1. microfiber wholesale

1.3.2.3. Cotton

1.3.3. Retail

1.3.3.1. Ginot

1.3.3.1.1. Rebecca Ellis Michaels

1.3.3.2. Thibiant

1.3.3.3. Clarasonic

1.3.3.4. Glisodin

1.3.3.4.1. Nikki Levy

2. VA

2.1. LOCAL BRAND AWARENESS

2.1.1. LOCAL HOTEL CONCIERGE

2.1.2. Local P.R

2.1.2.1. Press Release

2.1.2.2. Local Events

2.1.2.2.1. donate time, demos, etc.

2.1.3. PARTIES

2.1.3.1. host special, targeted groups for events

2.1.3.2. Opening Party

2.1.4. NETWORKING

2.1.4.1. JOIN GROUPS

2.1.4.1.1. Meetup.com

2.1.4.2. Attend Events

2.1.5. Specials for Connectors

2.1.5.1. Free Product: Cleanser + samples + Menu +

2.1.5.2. Invitation for Discounted Service

2.1.5.2.1. Beverly Terrace

2.1.5.2.2. Free Product (cleansing milk)

2.1.6. Bloggers

2.1.6.1. Email Invitation

2.1.6.2. BLOG PARTIES

2.1.6.2.1. commit to bring ing 50 of her followers and friends. Provide H'orderves, Champaign, wine

2.1.6.2.2. give out samples

2.1.6.2.3. 'Beverly Hills beauty secrets' lessons

2.1.6.2.4. Complimentary Eye Treatments

2.1.6.2.5. Rebecca from Ginot participates

2.1.6.3. Mail Free Product with invitation

2.1.7. Yelp

3. Internet Marketing

3.1. SOCIAL MEDIA

3.1.1. CONSISTENT RELEVANT CONTENT

3.1.1.1. Instagram

3.1.1.2. Facebook

3.1.1.3. Google Plus

3.1.1.4. Pinterest

3.1.1.5. Twitter

3.2. WEBSITE PRODUCT SALES

3.3. EMAILS

3.3.1. Thank you Emails

3.3.1.1. emails from Esthetiican 2 days after appointment

3.3.2. EMAIL NEWSLETTERS

3.3.2.1. DIY vidoes

3.3.2.2. WEEKLY

3.3.2.2.1. Q & A Tuesdays

3.3.2.2.2. Tips

3.3.3. Reminder Emails

3.3.4. Promotional

3.4. You Tube

3.5. IMPROVEMENTS TO WEBSITE

3.5.1. usability

3.5.1.1. design

4. IN-HOUSE CAMPAIGNS

4.1. Free $100 gift certificate for 1-5 email subscriber/client 1 x a month

4.2. 20% DISCOUNT FOR LOCAL EMPLOYEES

4.2.1. employees of 3905 Pine Ridge

4.2.2. Fairfax retail businesses

4.3. TELL A FRIEND

4.3.1. BH: 30% and 30% discount, taken from house

4.3.1.1. VA: 20% and 20% discount, taken from house

4.4. BIRTHDAY DISCOUNT

4.4.1. BH: any day of the month of b-day $50 off of $150 a month. comes off of operator

4.4.1.1. VA: 20% Whole Birthday Month

4.5. Free Facial 1x a month for client or emal subscriber

5. ADVERTISING

5.1. GIFT CERTIFICATE EXCHANGE ADS

5.2. YELP

5.2.1. 400 per month with our own video, 6 months, 500xs

5.2.1.1. 550, 6 month contract, 1200xs

5.3. National Sweepstakes