Last.FM's musical neighbours
Sharing between Twitter friends
Current version of the site, Can be fun, if the shopper is interesting, Models?, Bloggers?, Desperate Celebrities?, Musicians?
Not exciting for consumer
Few incentives to interact w/ businesses
Probably best replaced with just following the businesses Twitter account if that is your interest
Advertising, Pointless. Too much scale required, Makes users angry, Disrupts experience, Doesn't pay for Twitter only users or API
Lead generation, Can be highly relevant, If data set is large enough, If matching algorithms are very good, Would be welcomed by the consumer if it came with a special discount or deal, Leads could be highly qualified through shopping behaviour and influence ranking, Targeting benefits both sides, P2P recommendations could add leverage, Implemented by allowing users to share deals with their friends
The only feature retailers really care about is 'Tweet This Sale'., Can be replaced by a URL, Can be replaced with an API solution in an afternoon by someone reasonably competent
Social features, Many retailers are already building their own, Competing with hundreds of well-financed white label SN companies, This was the go-to business model when people realized they couldn't clone Facebook or Myspace, Hard to generate network effects on a silo'ed off 1brand network, Even harder to convince brands to pay for a service that interoperates with competitors
No technical scaling requirements since the sites are freestanding and small
They haven't connected the bars/restaurants with the scoring system they have in place already
Discounts adjusted by purchasing behaviour. Frequent users would receive a higher discount (and thus, pay JBI a higher commission).
Retailers could be stores where customer has already bought, or stores that similar users frequent (tied in with the Last.FM neighbours concept)
Elements of flash mobs. They could be extremely time-sensitive deals or limited in number.
All PULL based, To encourage frequent users to check the site for updates (thus earning more points for activity), Not push based (like SMS alerts, popups, etc), Add push stuff if users really really want it, otherwise just looks creepy and is a pain to develop.
About P2P commerce going too far.
"500 @justboughtit users and I would like to pay $.075/Watermelon. Can you do that? @safeway @wholefoods @urbanfare"
"500 @justboughtit users and I would like a cell contract with no ETF and no phone subsidy @rogers @fido @bell"