Restaurant Concept

1. Food and Beverage

1.1. which products

2. Ambiance

2.1. the ambiance aligns with the type of outlet

3. Type of outlet

3.1. fast food, casual and/or fine dinning

4. Pricing

4.1. quality

5. Menu

5.1. menu design

6. Target market

6.1. couples, family, tourists, business people, students

7. Demographics

7.1. depends on our target market

8. Atmosphere

8.1. sense of mood

9. Theme

9.1. how we want to be represented

10. Decoration

10.1. aligns with the theme and outlet