1. Key benefits
1.1. Convenience
1.1.1. Users can create and manage events on the app. Users can conduct event releated discussion on the event chat.
1.2. Increased user retention
1.2.1. This feature will keep users enagaged with the app for the event planning.
1.3. Efficient Communication
1.3.1. Event feature will help users interact on event related discussions.
1.4. Monetization Opportunity
1.4.1. Leveraging whatsapp payment to faciliate contributions for the events.
1.5. Competitive Advantage
1.5.1. Chat apps and social media lack such a feature which will provide a competitive advantage.
2. Pricing
2.1. This feature should be included in the pricing.
3. Competivite tools
3.1. Most event managements apps cater to full fledged events and not for small meet-ups among friends and family
3.2. This is increasing with lockdown restricttion being lifted people prefer to meet their friends and family in smaller groups and events.
4. Objective
4.1. - Create an event with date & time
4.2. - Add participants to the events
4.3. Nominate co-organizers
4.4. - Add location to the event
4.5. - Use Whatsapp payment to contribute and accept payment
5. Users
5.1. Organizer
5.1.1. Super admin for the event who will create the event and manage it
5.2. Co-organizer
5.2.1. Assigned by the organizer or co-organizer who can manage the event
5.3. Participant
5.3.1. Invited by the organizer/co-organizer to be part of the event.
6. Pain ponits
6.1. Disconnected communication
6.1.1. Users tend to create separate groups or interact individually to plan and discuss events.
6.2. Miscommunication and lack of coordination
6.2.1. Event dates and location are lost in the chat history which leads to miscommunication and no shows
6.3. Lack of clarity on attendees
6.3.1. Organizers or event planner is often unaware of the the people who will be joining for the event
6.4. Fragmented user experience
6.4.1. Users tend to use different apps apps for discussions for contributing to the event or spliting the bill at the end of the event
6.4.2. Users share photos and videos for the events separately
6.5. No apps to create small meet-ups and dinners
6.5.1. Most event managements apps focus on big events and do facilitate small events