Brand Photography Guidelines

Get Started. It's Free
or sign up with your email address
Brand Photography Guidelines by Mind Map: Brand Photography Guidelines

1. Composition

1.1. Primary Vs Secondary Image

1.2. Type of Shots

1.2.1. Establishing shot

1.2.2. Long shot

1.2.3. Mid shot

1.3. Framing

1.3.1. Provide enough negative Space

1.3.2. To frame brand's logo in shots

2. Production

2.1. Pre-Production

2.1.1. Brief and requirements

2.1.2. Venue overview

2.1.2.1. Virtual or physical

2.2. Intra-Production

2.2.1. Depth of field

2.2.2. Light Accessories

2.2.3. Aspect ratio

2.2.3.1. 3:2 or 2:3

2.3. Post-Production

2.3.1. Photo treatment

2.3.1.1. Color balance

2.3.1.2. Exposure adjustment

2.3.1.3. Composition adjustment

2.3.1.4. Noise reduction

2.3.2. "Generic" edit

2.3.2.1. Remove third party brand logo

2.3.2.2. Remove distracting element

2.3.3. RAW file

2.3.3.1. Raw photos require an additional level of postprocessing which may be appropriate only for those selected for print reproduction.

3. Export Setting

3.1. Metadata

3.1.1. File name

3.1.1.1. YYMMDD-[4 digit sequence]

3.1.2. IPTC

3.1.2.1. Creator’s information and contact details

3.1.2.2. Copyright information

3.1.2.3. Keywords

3.1.2.4. Photograph title and captions

3.1.2.5. Rights usage terms

3.2. File Format

3.2.1. JPEG(jpg, jpeg) or TIFF

3.3. Compression

3.3.1. File size is less than 5MB

3.3.2. Max compression at 10:1

3.4. Upload

3.4.1. Cloud accessibilty period

3.4.2. Via Google Drive, Adobe Cloud, Microsoft OneDrive

3.4.3. Files are marked as downloadable

4. Media Consent & Release