by Cliff Figallo
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We are GuildSmiths - a collaborative, geographically distributed team of
experts with many combined decades of experience in collaborative learning
and the social uses of Internet technology. DIYL is our offering for getting
organizations up to speed with social media as a learning platform. DIYL is
a guided process that will leave your people with the hands-on skills and
confidence to use social media tools and practices that fit your culture and
answer your needs. DIYL will make your organization smarter, more
responsive and more adaptive in a fast-changing world.
Graphic of Guild/apprentice
DIYL is a holistic approach. We know that the most effective way to
learn social media is to use it and the most effective way to adopt
social media is to integrate it into all aspects of the organization.
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It's up to you to decide where you want to go with what you learn.
Your greatest assets are your people and our role is to help enable
their potential. We help you learn and reflect on your own terms
through low risk activities. We offer our experience, perspective
and ideas, filling expertise gaps that you will soon be able to fill on
Graphic of smart employees
The Need: Learning Social
We assume you have unanswered questions about social media as it
relates to your company. It can be a confusing field, full of new
platforms that are constantly being upgraded, emulated and expanded
on. You know that many of your employees use various social media in
various ways - both in and beyond the workplace. You know that many
of your customers, partners, marketing targets and competitors use
Show iPhone and how many apps, Twitter
and how many related products, how many
options for conferencing, etc.
You can't catch up in the social media world by reading books,
watching videos or following an eLearning program. It's not a multiple
choice subject. The learning process is inherently hands-on, and in
an organization, that means that the learning must be a group
process. You learn by doing in the context of the work itself.
Graphic of people in learning circle
As an organization, how do you separate the wheat from the chaff in
choosing your social media strategy? How do you make what look like
complex decisions more simple and effective? That's where our
guidance comes in. We don't start with the technology. We start
with the people and coaching them to see the simplicity in what
Graphic showing simplicity
How we work - overview
You provide us with a group
of your staff to work with.
Through them we get to know your
company in terms of what it needs
to learn. We embark on the
Graphic of Jerry's loop
We pose what we call a Query for the group
and its members to explore. That exploration
produces Nuggets of experience and
Graphic of ripples
We pose a followup Query that provides
deeper experience and discovery, with
Graphic of overlapping ripples
A reflexion process follows where the group, with
our coaching, applies the Query outcomes and
nuggets to the status and needs of your company.
Graphic of loop
Out of Reflexion come actions - the building of
navigational prototypes - routes to interaction, content
and learning through the use of social media tools. With
clear needs in mind, individuals and subgroups use the
Web and selected tools to meet those needs.
Graphic of paths
Finally, we guide the group into an assessment
process where individuals and teams create the
means for understanding their levels of mastery in
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Benefits - Primary
What benefits will you realize from DIYL? We will help your
people improve the ways they think and work together.
We will help you make more business out of relationships.
Over the course of our engagement you will begin to build your
own social media learning system.
Your company will build new social capacity by
learning new tools and practices.
The social networks of your employees will
expand, with richer links to customers and
Benefits - Secondary
Once you've got the foundations of your social
learning system in place, you'll begin to realize
secondary benefits, and we can continue to coach
you through these stages.
Improve trust and credibility
Shift corporate culture, open
publishing, collaboration, emergence,
Boost employee morale through mastery of
social media tools and more effective
Benefits - Extended
After we're gone and your company has become fluent in
the use of its social media learning and communications
systems, you can expect to see even more important
You'll be creating new DIY learning modules to
fit different needs.
Your internal costs for training and
coordination will be reduced.
You'll discover and invent new business
opportunities that weren't accessible before.
You'll rethink interdepartmental relationships for
greater efficiency, faster response, increased
creativity and innovation.
Look back on Query process
and Nuggets produced.
Which worked, which didn't?
What directions should you take from here?
What did you discover to be misconceptions? What changes to make?
Evaluation (assessment) is social - assess one another. Based on experience
- yellow, brown, black belt - certification within the org. Look at your
portfolio, respond to quizzes.
Evaluation: what happened, were business metrics affected, is there a
spirit of mutual improvement, does it make us more adaptable.
Assess collaboratively to see what worked well and
what improvements would be most useful
Alternate navigation mechanism fits the client = different ways of finding your useful
path through this material. High level things I should get to understand for my purposes.
Find that path by determining that it would be a useful path to have.
Create a sub-navigational page that makes sense.
One big page to all nuggets found and created.
Build navigational prototypes.
Discover and test navigation pathways through the
nuggets for others to follow and build on later
Apply DIYL Practices
After completing the cycle with us, return to
query-reflection process and take over the
process, using tools and learning ahead of
2-4 business units assigned to tackle major
challenges Interim work products include published
blogs, wikis, tweet-streams, podcasts & (YouTube)
Project deliverables: findings reports and
webinars, 'in place' procedures and technologies
for ongoing evaluation and use of Enterprise 2.0
$28,500 per month additional per consultant: 1st day
of travel, $5K +E; 2nd day+, $2K +E
Meant to stir and direct self-questioning.
Might involve perceptions of SM tools and
how they are used
Might involve perceptions of logjams and
deadends to communication in company
Might reveal lack of knowledge about
customers and their use of SM
Second round Query builds off of first
- goes deeper
Produce Nuggets of insight, new
knowledge and experience using SM