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Watchdog by Mind Map: Watchdog
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Watchdog

McLuhan

End of linear mind

Collective knowing

Medium = Message

Media Transform

Attack on Gutenberg technology

Content

Contorversies center on content.

Enthusiasts celebrate broadening.

Naysayers decry "dumbing down."

Technology itself

May go relatively unnoticed

May be more influential than content

Internet

Latest important new technology

Arguments about content miss the influence of the medium itself.

Internet as Tool

Many think the Net is just a tool.

However, the Net may be controlling us to some degree.

Change

Every new medium changes us.

Internet

Movable feast

Especially appealing

Even critics of Internet use it.

May be our master, more than our servant