Power Supply Electric

1. Strengths

1.1. Quality of Service

1.2. High retention rate

1.3. Personal

1.4. Well liked/trusted

2. Problems

2.1. No Target Audience

2.2. Lack of Social Media

2.3. No Electronic databases

2.4. Not much local awareness

2.5. Competition of Lowry

3. Solutions

3.1. Database on Microsoft Access

3.2. Website

3.2.1. Pictures

3.2.2. Cleaning up the website

3.2.3. Changing the color scheme

3.2.4. Adding a Contact Us tab

3.2.5. Adding an About Us tab

3.3. Social Media

3.3.1. Angie's List

3.3.2. Facebook

3.3.2.1. Minimize Clutter

3.3.2.2. Showcase quality

3.3.2.3. Show relevance of site to company

3.4. Slogan

3.5. Referral System

3.6. Connecting with CAI & NAI