Online Strategy Principles - Sharewood Formula -
by Robin Good
1. 4) Create Community
1.1. Direct dialogue
1.1.1. No Facade
1.1.2. Me and you
1.2. importance of community
1.3. list building
2. 5) Offer services, products
2.1. You need to ask them!
2.2. Find out what they want directly from your community (How to ask them?)
2.2.1. social media
2.2.2. surveys
2.2.3. live webinars
2.3. This is why Markets are Conversations
3. 6) Diversify
3.1. Identify additional revenue streams
3.2. Complement existing business model with other income building channels
4. 1) Think Strategy, before Technology
4.1. Have a plan
4.2. But equip yourself to change it
4.3. Don't start with tweaking layouts, keywords and content
5. 3) Build visibility
5.1. Create valuable content
5.2. Credibility, authority
5.3. The law of the links
6. 2) Define Direction
6.1. Where are you going
6.2. Identify first who they are
6.3. Focus is the name of the game
6.4. The information library
6.5. The need to find your niche
