Ramp Up a Systematic Referral Machine

1. Referral marketing is...

2. Five core referral offers

2.1. Offer special pricing

2.2. Will work for referrals

2.3. Help a worthy cause

2.4. Give gift certificates

2.5. 100% refund for referrals

3. Referral partnerships

3.1. Distribute marketing materials

3.2. Send endorsement

3.3. How to get partners?

4. Generate referrals without asking

4.1. Implied referrals

4.2. Pardon our dust

4.3. Networking

4.4. Network with rich & famous

4.5. Online referral networks

5. Speak & Grow opportunities

5.1. Hold a workshop

5.2. Partnership workshop strategies

5.3. Workshop as marketing tool tips

6. Speaking as marketing considerations

6.1. Find out about potential attendees

6.2. Tailor presentation to audience

6.3. Prepare one-page, note-taking handout w/ your contact info

6.4. Create info product in exchange for contact info

6.5. Create testimonial feedback page

6.6. Follow up with participants

7. Become a better speaker

7.1. Bring passion to your talk

7.2. Watch TED speakers

7.3. Practice

8. Created by Dave Rothacker for Service Nation Alliance members

9. A little queasy about referral marketing? Get over it!

10. A Purple Cow Secret - actually this is the very ESSENCE of business success!!

11. Educate your sources - provide details on:

11.1. How to spot your ideal client

11.2. Your core message

11.3. Your referral marketing message

11.4. A call to action

12. One seriously stoked idea on this education process

13. Make it easy for your referral sources to refer you. See pages 207-210

14. The simplest referral tactic on the planet

15. Create Killer Referral Partner Network

15.1. Recruit &introduce

15.2. Create content opportunities

15.3. Conduct video interviews

15.4. Acquire special offers

15.5. Make referrals

15.6. Rate & review

15.7. Create events