People and wheels

1. Activities

1.1. Owned Channels

1.1.1. Website

1.1.1.1. Landing Page

1.1.1.2. Blog Post

1.1.1.3. Guest Post

1.1.2. Newsletter

1.1.3. Drip e-mails

1.1.4. Webinar

1.1.5. Demo Video

1.1.6. Launch Event

1.1.7. White Paper

1.2. Earned Channels

1.2.1. Press Release

1.2.2. SEO

1.2.3. ASO

1.2.4. Organic App Listings

1.2.5. Reviews

1.3. Paid Channels

1.3.1. Google Ads

1.3.2. Social Media Ads

1.3.3. Display Ads

1.3.4. Paid App Listings

1.3.5. Sponsorings

1.4. Other

1.4.1. Be creative!

2. Resources

2.1. Overall Budget

2.2. HR

2.2.1. Team member

2.2.1.1. Responsibilities

2.2.1.2. Estimated Effort

2.2.1.2.1. X Hours Total

2.2.2. Team member

2.2.2.1. Responsibilities

2.2.2.2. Estimated Effort

2.2.2.2.1. X Hours Total

2.3. Materials

2.4. Other

3. Goals

3.1. First Goal

3.2. Second Goal

3.3. Third Goal

4. Timeline

4.1. Start Date

4.2. End Date

5. Marketing Personas

5.1. First Persona

5.2. Second Persona