1. Project Review
1.1. Summary of Project
1.2. Timeline:
1.3. Budget:
1.4. Resources:
2. Customer Avatar
2.1. location
2.1.1. All over Nepal
2.2. Age
2.2.1. everyone
2.3. marital status
2.3.1. both
2.4. Gender
2.4.1. both
2.5. income Level
2.5.1. All
2.6. pain points
2.6.1. Fear of pain or discomfort during dental procedures
2.6.2. Anxiety about visiting the dentist
2.6.3. Concern over the cost of dental care
2.6.4. Worry about the safety and cleanliness of the clinic (especially post-pandemic)
2.6.5. Finding a trustworthy and reliable dentist
2.6.6. Managing time to schedule appointments amidst a busy routine
2.6.7. Ensuring her children are not scared of visiting the dentist
2.6.8. Anxiety about visiting the dentist Concern over the cost of dental care
2.6.9. Worry about the safety and cleanliness of the clinic (especially post-pandemic)
2.7. Goals in Life
2.7.1. Maintain good oral health for herself and her family
2.7.2. Enhance their smile (cosmetic procedures like teeth whitening or braces)
2.7.3. Prevent future dental issues through regular check-ups and cleanings
2.7.4. Anxiety about visiting the dentist Concern over the cost of dental care
2.7.5. Managing time to schedule appointments amidst a busy routine
2.7.6. Ensuring their children are not scared of visiting the dentist
3. OAC framework
3.1. Offer
3.1.1. Increase perscieved value
3.1.2. free consultation
3.1.3. free ebook
3.1.4. free advice video
3.1.5. checklists
3.1.6. First 20 people free teeth cleaning
3.2. Aquisition
3.2.1. Lead magnet/offer
3.2.1.1. gain lead from targeted audience
3.2.2. Landing page
3.2.3. Traffic
3.2.4. Nurturing
3.3. Close
3.3.1. 80% to sold - 20% to sell
3.3.2. 1 to many + offer
3.3.3. 1 to 1 + offer